Essays on Online Shopping

I believe it is the middle class who is most affected by cybercrime in the United States for its members tend to use the money they learn to shop online especially when it keeps them from actually having to travel to the store. The convenience of online shopping also helps middle class families who have more than one child that needs to be watched thus making it even more difficult for parents to go to the grocery store without a whole lot of fuss. The lower class, on the other hand, does not make the same kind of money ...

Defining E-Commerce

E-commerce is a form of conducting business over an electronic network, most preferably the internet. It is a process involving the online interaction between the buyer and the seller or between two entrepreneurs characterized by online exchange of money.

Factors leading to the rise in the number of consumer shopping online

A huge number of people today have access to the internet compared to the number a decade or two ago. A large number of online users leads to more people preferring shopping for consumer goods online because entrepreneurs offer their products at lower prices that the normal higher-retail shops. Second, the efficiency and effectiveness of online shopping contributed to the ...

Introduction

Customer experience management (CEM) is an important strategy that focuses on consumer perspective as it seeks to meet consumers’ wants more efficiently (Arineli & Meirelles, 2015). The primary objective of CEM is to enhance customer loyalty and restore constant interaction between clients and the firm products. The Fashion industry is diverse and has been characterized by increased competition over the recent past. This study appreciates strategies used by service firms in the fashion industry to develop customer experience management. The paper focuses on Alibaba, which is an e-commerce business with different platforms used by companies to support online shopping.

Main Body

Customer ...

Summary of the Analysis

The mission statement of the company is efficient because it states what Amazon is, what it does, and why it exists, which are critical features. It also provides a guideline for the pricing strategy of the corporation; for instance, its choice to offer the lowest prices for quality products makes it very attractive to online shoppers. The firm formulates and implements its grand strategies, such as pricing, integration, diversification, location, and pricing based on its vision and mission statements. The SWOT analysis reveals that it has significant strengths that give it a competitive edge over its competitors. It also ...

Executive Summary

Luxury Swap is an innovative web-based product exchange service. Modeled on e-bay's exchange program, Luxury Swap introduces an unparalleled service in KSA, first, and hopes to expand into GCC, East Europe, North America and world at large. The service connects upper class / sellers, who have unneeded luxury products, and middle class/ buyers, who, although having rising disposable income, cannot afford to purchase luxury products at retail prices. This report is made up of five sections: (1) Service Information, (2). PEST Analysis & SWOT Analysis, (3) Strategic Marketing Objectives, (4) Market Segmentation & Positioning and (5) Four Ps Strategies and (6) ...

Institutions

Westpac Group defines its digital commerce through an online presence. It is worth noting that the Westpac Bank use various digital commerce models to meet the needs of the consumers. The bank has implemented storefront model where customers interact and male transactions and online payments. For example, the bank offers Electronic Bank Transfer as one of the services. The Westpac Global Currency Card is essentials in carrying out online shopping using foreign currencies. Also, Westpac uses the model top enhance online shopping among the customers. Portal Model is used by Westpac to provide information to the online customers. Visitors ...

Research Methodology 3

Findings 9 Limitations of the Study 14 Future Research Direction 15 Conclusion 15 References 17 Research Methodology This part comprises of details regarding the research methodology, the hypothesis and the source of data for the study. The main objective of this study is to substantiate the theories that exist today as well as to introduce latest concepts that can bring transformation to the basic subjects. The research is based on empirical findings.

Research Design

Research Design refers to a structured case study that helps in conducting the research. Research involves the collection of data, its analysis, and outcome. It aims to ...

Entrepreneurship Resource planning system

Many organizations in the world have taken the initiative to enhance the quality and efficiency of their operations. As a result, they have integrated entrepreneurship planning software in their systems. Entrepreneurship resource planning system assists global businesses in integrating their vital business functions such as inventory, planning, finance, purchasing, and marketing among many others. Businesses in the world are finding the system of great use because it is able to enhance the efficiency of a business. Since the development of ERP systems, many companies have seen its worth to integrate. In fact, during that time the systems played a ...

Chapter 1: Introduction 3

Chapter 2: Financial Performance and Position of TESCO 6 Chapter 3 Financial Management Policy 14 Chapter 4 Investment Strategy 18 Chapter 5 Valuation of TESCO 22 Chapter 6 Conclusion 26 Abstract The present report provides critical analysis of financial positioning of Tesco Plc. For this, the financial data has been gathered for past five years as well as its competitors to critically assess financial positioning of Tesco in the retail industry. The reports highlight the recent issues of Bretix which has significantly impacted economic conditions of the United Kingdom leading to declining the consumer confidence because of triggering inflation. ...

The company started its operations in July 1995 to serve the consumers through retail website with the focus on choice, price and convenience. To compete with the competitors and to increase the market share, the company focuses on the strategies at business and corporate level (Amazon 3). In relation to corporate level strategies pursued by the company, the company uses mix of strategies like market penetration, diversification, product development and market development.

Corporate Strategies pursued by the Company

Diversification One of most prestigious strategies used by the top management of the company is the diversification. The company’s growth is linked to the transformation from ...

Online shopping is gaining more and more popularity every day. This is an undeniable fact, which does not cause any doubts. Nowadays, you can order absolutely anything you can think of – from a pair of shoes to a new car. You can arrange a great party, and then order cleaning services. You can buy a land plot and all necessary building materials and build your own house. Or you can buy a new Smartphone and all necessary accessoies for it. Or simply order food. The diversity of available options and the number of online stores is the best evidence ...

1. Describe how Amazon’s online marketing strategy is impacting conventional retail stores. What specific advantages do Amazon and other online firms have over brick and mortar department stores? What advantages do local retail stores have over online shopping? Online marketing is enhancing efficiency by lowering the operational and distributional costs as well as increasing the phase of product delivery. The strategy assists conventional stores to transact business with their clients without the need to move from one destination to another. It also allows the business clients to look at the displays and make orders for the items they ...

Best buy enterprise has had minimal innovation activities over the past few years; the company's financial position is declining, revenue fell by 4.7% from two years ago and 2.4% since last year for a total loss of 1.32 billion or 3.36 per share. Cash flow is down 2.6 billion due to charges in the closure of stores in the UK, China, and Turkey, also, the reopening on 50 stores in China. Profit is down by 1.7 billion with a year-on-year growth of negative 361. This report will cover a situational analysis of potential causes of the company's revenue, cash ...

Characteristics of social shopping customers

Social commerce or social shopping is a comparatively new phenomenon that has imparted a new dimension to the already existing concept of e-commerce. Social customers constitute the group with eerie expectations and actions. While one might shop in greed of the online incentives, the other might purchase a product just because his/her friends have already done so. Typically, these customers reflect two characteristics. First, social shoppers are not always goal-oriented. Simply put, they might not be clear about what to buy and from where to buy. Therefore, purchases made by others might generate concrete ideas in these customers. Online ...

Progress Report of Research Paper on Credit Card Payments

The aim of this online credit card payment systems in modern times study is to review challenges of credit cards as a means of payments in online shopping. This study appreciates the overall online websites as well as shopper’s perceptions that drive the use of credit cards as an electronic payment method that is secure, can be trusted, convenient, cost effective and anonymous just like traditional methods of payment. This paper is a progress report that details the main activities and findings that were made in the literature review chapter of the study as well as detailing the ...

Electronic Commerce (E-Commerce) has become one of the most influential drivers of the world economy. The increase in traffic for online retailers and companies in all industry continue to grow exponentially. In the last decade, industries like Application Development to Fashion continue to increase their online presence. The effect of this E-Commerce wave has been felt in different countries as their economies grow exponentially. One of the most influential factors that continue to encourage this growth is the global need to become technologically literate. As the world turns towards this new direction, many factors test the legitimacy and importance ...

Introduction

There are many online websites that ask for an individual’s personal information, before they allow people to join these websites. This necessity of sharing an email address brings with it online websites leads to several problems for email sharing individuals. Websites end up collecting personal information of a large number of people and they treat is as their asset and find ways to make of them (FTC, 2012). These online websites use personal information of individuals and share it without even asking for consent of individuals. It is essential that online websites protect the personal information of individuals ...

Executive Summary . 3-4

History .. 4-5

Strategic Elements 5-6

Critical Events .. 6-7

Leadership 7-8

Mission and Vision Statement . 8-9 External Assessment 9-13 Analysis of Competitive Position 13 Internal Assessment . 13-17 Current Strategy 18 SWOT Analysis 18-21 BCG Matrix . 21-23 IE Matrix .. 24-25

Possible Strategic Alternatives 25-26

Evaluation of Current Organizational Structure .. 25 Recommendation Changes .. 25-26

Situational Analysis . 26-29

New Turnaround Objective .. 29

Proposed Measures . 29-31

Funding this Turnaround Effort 32-33 Financial Projections 33-34 Conclusion 34

References 35-36

Sears Holdings Corporation Executive Summary Sears Holdings is a major brick-and-mortar retailer in both the United States and Canada. As such, it sells a wide variety of products, including appliances, consumer electronics, apparel, tools, sporting equipment and ...

Communication in Social Networks

Abstract Everything in world undergoes its continuous changes. Though unknown is always frightening, it also affirms the beginning of something new and thrilling. The same can be said about the invention of social networking. In the midst of social media revolution such social networks as Facebook, Twitter and Skype have opened before their users an amazing world of opportunities and unlimited online communication. Knowledge and information could now be shared among various groups of people and even between different nationalities. People got the possibility to connect with the whole world and highly improve their communication skills. Although social networks ...

Amazon is one of the leading organizations on a global level and under the visionary leadership of Jeff Bezos; the company has been leading the e-commerce sector with its innovative and technologically advanced service and products. Jeff Bezos passion for reading and commitment to innovation led to the development and launch of the first ever successful e-reader tablet the Kindle in 2007, amid an array of competition in the e-reader market mainly Sony Reader and Iliad by the Rex (Goodman et al, 2014). Kindle features was inclusive of an easy to use interface and the key value proposition of ...

1.0 Internal Assessment [from Phase 1] The SWOT Analysis, using the Internal Factors Evaluation (IFE), noted Sear’s strengths in the areas of retail network (expansive), strong brand recognition (e.g. Kenmore Home Appliances, Craftsman Tools, etc.), and a strong management team (lots of untapped potential), among others. Conversely, its weakness were also notable: deteriorating debt margin (has exceeded its assets and capital), unreliable revenues (fluctuating), and poor management style (cause of poor strategies), among others. 2.0 Current strategy Supplier and merchandise inventory management: Despite the fact that the fourth quarter only generates not more than 29 percent of its ...

Introduction

In today’s technology based world and people’s need for social recognition, information, and online shopping, many join several online websites. People provide their personal details such as email address and phone numbers with online websites. The only way people can join these websites is by sharing their personal information. Although there are positives of joining these websites, the negatives outweigh them over a period of time.

Attention-Getter

Even though people give consent to online websites to use their personal information, there are no ways to regulate the information and keep them away from spammers.

Thesis statement

The paper will discuss ...

Check Your Understanding

What is Buy Nothing Day trying to change about society? The main purpose of the Buy Nothing Day is to change the culture of consumerism. The day is marked as the day where people cut out their credit cards to promote anti-materialism. Why have some people proposed changes to Buy Nothing Day? What are the changes, and which ones do you think would be more effective? They feel that it does not do enough to change the consumer habits of people. As a result, they are proposing for a longer span of “Buy Nothing” such as Buy Nothing Christmas. ...

Over the years, the number of business transactions that take place online has continuously risen. Online providers have improved the quality of services they offer to the consumers; this has attracted a larger population of customers. Competition among online retailers is becoming more vigorous. Online shopping has also enabled companies to reach their consumers everywhere. Communication and information technology have made online shopping possible by reaching a wide market in a variety of geographic location. For consumer interaction, through e-commerce, most businesses are trying to obtain a competitive advantage. Technology has enabled consumers to have access to information about ...

Report of Hudson’s Bay Company

A #:

Introduction

Founded in 1670 in Canada, Hudson Bay Company (HBC) is the oldest firm in North America, operating in the retail segment across Canada, United States, Germany or Belgium (HBC official website, n.d.). With a long tradition in the fur market, the company adapted to socio-dynamic changes that marked clients’ loss of interest in fur, and adjusted to more modern requests, entering the general retailing business, currently operating in luxury fashion, after acquiring brands such as SAKS Fifth Avenue, Lord & Taylor, but also owning department store (GAMERIA Kaufhof, Galeria INNO, Sportarena), off-price stores (Designer Depot) or furniture, appliances ...

Introduction

Specific Information and communication technologies including the internet has significantly changed the way economic transactions occur (Niranjanamurthy, 2014, p. 670). Online shopping has become a modern day concept for customers all over the world. It has made shopping more effortless; prices can be compared and customers can review products and services before a purchase decision is reached (ALraja and Aref, 2015, p. 913). The online consumer behavior has now become a major research area for both psychologists and information technology scholars with most research areas being an analysis of how consumers become adopted to the use of online stores. ...

International Marketing – Iceland Supermarket

Introduction Iceland Foods Ltd. is one of the leading names in the food retail sector in the UK. The company was founded by Malcolm Walker in 1970; and, since then, it has undergone consistent growth in its popularity, consumer-base, and profitability in the domestic market. Before, fridges and freezers came to be commonly used; it focused on selling loose frozen foods i.e. vegetables and meat. Later on, it worked on product development strategy by introducing some branded grocery items that proved to be a booster to its sales revenue. Within 46 years of its business life, the company has ...

ZARA

Introduction and e- Business background A Spanish group known as Inditex found ZARA in 1975. ZARA is a Spanish clothing manufacturer and the world’s largest and successful clothing retailer. It is a fashion label and a fashion chain store that operates in many countries. The expansion of the company in the international market started in 1988 by opening its store in Portugal. The company has more than 2000 stores in different parts of the world. It is a part of ZARA’s policy that it reinvests a certain percentage of the company’s revenue to open new outlets . ...

Demographic

Geography Chile is one of the Southern South American countries that borders the South Pacific Ocean and is located between Peru and Argentina. The country geographic coordinates are 30 00 S, 71 00 W, and occupies a total area of 756,102 square kilometers that include 12,290 square kilometers of water and 743,812 square kilometers of land. Compare to other countries in the region; Chile is slightly smaller than the size of Montana (CIA). The general climate of the region is temperate climate with Mediterranean in the central region, desert in the north, and damp and cool ...

Introduction

The decision to either shop online or offline depends on the consumer preferences based on a variety of factors. The challenge to the online industry is to ensure that the supply chain is satisfying the demand chain, therefore, enhancing its efficiency. The amount consumers who are willing to pay for the services depend on how they become satisfied with the services that are provided for by the offline or the online industry. Since the online industry in a recent development, it has to apply new selling and branding techniques to convince consumers to buy from them. Proper considerations have ...

SECTION I

Introduction The paper will outline an online shopping routine that a buyer goes through on a regular basis when searching for household goods, office equipment or outdoor items on Amazon. The preference to online shopping is largely because of the flexibility, the associated discounts and the variety available, all this through a web browser. In this instance, I will use the analogy of online shopping for a smartphone through the existing and the improved process flowchart.

SECTION II

The existing online shopping process that a buyer goes through routinely involves the following process:- (See existing flowchart on page 4 and 5)

SECTION III

( ...

Impact of Technology on Family and Consumption

Introduction The modern consumer market has gone through a variety of changes, related to the development of technology, globalization, and growth of international trade. While these changes can be observed on a global level, one can not avoid looking at the shift in consumer habits on individual and small group levels as well. Several major trends should be taken into consideration when outlining the profile of the contemporary customer: political, social, environmental, legal and technological. This essay aims to look at the family and consumer trends, driven by internal and habitual factors With that in mind, technology, is one ...

Introduction

Flipkart is an e-commerce company which was founded on 5th September in 2007 by Binny Bansal and Sachin Bansal. The firm is headquartered in Bangalore, India and employs approximately 33,000 people. The firm was started with an initial investment of INR 4 lakh or $6,000. In a manner of few years, the Flipkart business model became a successful one and transformed the form into one of India’s most successful and prosperous e-commerce firm. Flipkart was initially launched as a simple website to be used for price comparison, but then it took the shape of an e-commerce ...

It can be argued that people are becoming more and more accustomed to staying at home and surfing the Internet when they need to buy something and, thus, they are presented with less and less opportunities to actually go out and socialize. Hiding under the guise of convenience, online shopping may very well be one of the causes for the increasing number of people who are not able to properly integrate into society. All in all, despite the overwhelmingly rapid development of online shopping, the traditional shopping is not going anywhere, because it is as much of a social ...

Online shopping has been one of the most active platforms through which e-commerce is known for popularly. The number of companies that are offering the products online through online malls and online company sales website suggests this with the increased numbers. Arguably, the position that this literature describes is that the paradigm shift in shopping that has been one of the major progress that has been made in E-commerce, and it is seen as inevitable (Flint, Blocker and Boutin, 2011). Reading from the suggestions of Klumpp and Jasper (2008), online shopping has materially been identified with the fastest growing ...

Background Information

Zalora is an Asian online fashion company that offers a variety of unique and current fashion clothes for both men and women. The company operates both in Asian nations and also internationally making it a world business. It came into existence in 2012 and operated in Malaysia, Thailand, Taiwan and Singapore among many other nations. The company works in collaboration with the best world designers such as Rizalman and Melinda in coming up with best quality products that meet their customer needs. Its use of the online services has helped the company to build a mutual relationship with its ...

Introduction

Online shopping is defined as the act done by shoppers, who are in the middle classes or upper classes, when they use an online platform to order for the goods they require (Weber, 1978). Weber (1978) adds that online shopping for most people is linked with social status, but he adds that this idea is not to be confused with social class stratification. To back this connection of online shoppers with social class, Corrigan (1997), also affirms that societal factors primarily influence the actions of these online shoppers. I therefore argue that there is a major impact on consumption ...

Industry: Online Retailing in China

Industry: Online Retailing in China

Background

Despite the concerns about China’s decelerating economy, the country has remarkable ratings in the online retailing industry. According to McHugh (2015), a recent report released by Forrester Research established that online sales in China amounted to about $307 billion in 2013. In 2014, the Chinese e-commerce giant, Alibaba Group, generated approximately $25 billion dollars in the largest initial public offer (IPO) in the world’s history (McHugh, 2015). According to Fung Business Intelligence Centre (2013), online retailing is rapidly transforming China’s commercial landscape. Fung Business Intelligence Centre (2013) further notes that consumers ...

Participants

The survey research activity had a total of 100 participants with 63 of the being females and 37 being males. More females were ready to respond to the research question than males. Most of the respondents were middle-aged with an age range of 25-50. 40% of them were aged between 25-35 and rest 35-50. Few respondents were beyond 45 years old. Respondents included a considerable number of working class; beyond 40%, 30% students, and 30% non-working individuals. Of the non-working 30%, 10% were illiterate or less literate individuals with the rest being retirees. The survey activity was facilitated using ...

The e-commerce trend in marketing

The digitalization of nowadays world is on the highest level of all times. This trend is connected to each segment of business and marketing is not an exception. Globalization processes and deep diving into the digital world changes business models even in huge multinational companies. One of the brightest examples of digitalization is e-commerce segment, which become a real leader of retail industry in the last few years. People love to buy online because of simplicity and higher level of comfort (the main principle is “anytime + anywhere”). Moreover, e-commerce segment become one of the main fields for international marketing ...

Introduction

The UK's food and retail industry has grown tremendously over the past decade. As noted by Fernie, Sparks and McKinnon (2010), the UK's retail industry is very competitive, and the firms operating in it must formulate unique business strategies to remain relevant in the market. Similarly, the emergence of the global retail outlets such as Walmart in the UK has made the industry more competitive. To meet the current customer’s needs and outperform competitors, a firm must be very creative in its strategy formulation to ensure that it offers the best quality at affordable prices. Tesco PLC is ...

Participants

The survey research activity had a total of 100 participants with 63 of the being females and 37 being males. More females were ready to respond to the research question than males. Most of the respondents were middle-aged with an age range of 25-50. 40% of them were aged between 25-35 and rest 35-50. Few respondents were beyond 45 years old. Respondents included a considerable number of working class; beyond 40%, 30% students, and 30% non-working individuals. Of the non-working 30%, 10% were illiterate or less literate individuals with the rest being retirees. The survey activity was facilitated using ...

Strategies for Sustained Competitive Advantage

Introduction Strategic management accords with the demand of the business to establish a long-term approach to sustain a specific goal. It could be an improvement in terms of profitability, service efficiency, market competitiveness, or the combination of one or two more goals. Achieving competitive advantage encompasses consideration of cost and differentiation. Companies are able to establish competitiveness by strengthening the cost superiority where the customers are offered with lower price or with the highest degree of differentiation that in return enables the company to outperform its rivals (Gluck, Kaufman, and Walleck, 1980). The discussion will highlight how strategy and ...

Project Background and Introduction

The document intends to provide brief description of a system development lifecycle of a project titled “Website Migration”. As per the given scenario, Tony’s Chips owns a website and has recently been bought by a new independent company. The higher management of the new company wishes to migrate the website hosted externally to their own internal hosting solution. The higher management of the new independent company is concerned that the website migration process should be done with minimal downtime, redundancy for their website and proper backup of the website. In this way, the company wishes to provide their ...

Executive Summary

The paper is designed to develop a credit report of Premier Foods Plc. The aim of the paper is to analyze the financial health and performance of the company to allocate the credit rating and line to the company based on its performance in the market. For this purpose, the paper firstly calculated the financial ratios of the company based on the financial information from the annual reports of premier foods. Based on the ratios of the company, the trends are derived. Other than premier foods, the ratios of its competitors are also derived to assess the trend from ...

Introduction

Alibaba Group Holding Limited is the largest e-commerce company of China and one of the largest online business to business service providers in the world. The company started its operation in 1999 when Jack Ma started a web portal named Alibaba.com. This was a business to business portal to connect Chinese local manufacturers and suppliers with global buyers. The company currently accounts for about 80% of all online sales in China (Zhang). Alibaba has more than 350 million active users, which is more than the entire population in the United States (Zhang). Alibaba made the world record for maximum ...

Is traditional shopping on the verge of disappearance? With the rapid growth of online shopping, more and more buyers do not bother to go outside in order to shop, particularly when it comes to electronics, house appliances, and even clothing. While shopping for food still means going to an actual market or supermarket, online markets are becoming an option for people who do not have time for this activity either. At a first view, traditional shopping seems to be condemned to fade away, as online shops become more and more popular. From children to older individuals, everyone seems to ...

Introduction:

In this age of a dynamic digitized world, the businesses are online 24 hours every day, and in view of the globalized aspects of businesses, the online connectivity is of paramount importance to create the connect with consumers to keep the brand’s value and attributes activates in the consumers mind. The e-shopping has gained at a rapid pace and, one of the main reasons of the rapid growth is the presence of consumers online through social media, most of the consumers buy only online in view of the options available. For marketers to be able to create a ...

Introduction

Every day new technological advances are being made, from last several years, culture is changing dramatically. The technology advancement can be seen in every field like education, communication, hospitals, offices, organizations, shopping, socialization etc. There are changes in the society and many of these are due to advancement and changes in technology. These days, instead of writing letters, emails, texts, and cell phones are available. Surveillance cameras can be used instead of keeping security man/women outside a mall or any subway. Due to all these advances in technology, people of all ages, including teenagers and children do not act ...

Abstract

This research study is developed to provide fully detailed and analyzed data on strengths, weaknesses, opportunities, threats and development strategies of Tesco Company in U.K and other oversea county markets.

Company Profile

Tesco Company is leading food retailer based with headquarters located in Britain, Europe. The first Tesco store opened in 1929 in London, U.K. Latter on in early 1960, got familiar with most big U.K streets. 1990’s Tesco Company developed newer store concepts following their expansion and joining of the trend for large out-of-town supermarkets within the U.K and other neighboring countries (Althen, 2004, 56). Newly established store techniques ...

Physical strategy

Good arrangement of items- brick and motor should arrange the items well and in a systematic way for easier selection by customers. Bar-coding- they should use barcodes to their items so that they can be easily be scanned by the barcode scanner while the customers are buying them. Trained personnel- they should train their personnel to improve the customer interaction this will then lead to increased sales.

Service strategy

Online shopping-they should introduce the online shopping, a platform where their customers can easily check the prices and the availability of the food in the stores. This will also increase the sales ...

Discussion Board: Modern Information Society

Discussion Board: Modern Information Society

Introduction

The advent of technological breaktrhoughs allowed many Americans to experience the power of information technology applied on almost all aspects of daily living. From the early days of text messaging to today’s internet-based social media interaction, working from home, and online shopping. However, these internet-based activities also encompasses several threats despite the favorable advantage in terms of convenience. In this discussion, these threats will be highlighted by examining how users are concerned about individual privacy in online activities. In addition, the dicussion will also determine how customer’s personal data are being collected ...

There is a growing need to acknowledge cultural and social factors of metaphors that define the national culture of the target market, rather than just making use of the “Western” theories. Studying the online shopping behaviors of customers is essential. There is a link between the different cultural backgrounds and the eCommerce interface design. Apparently, the interface designers should not just focus on the theoretical aesthetically related issues but look deep down the cultural perceptions of their target audience.1.1Rapid technology advancement 1.1.1 A ‘small world’ with a global marketplace makes it necessary to localize software products to sell to ...

I never thought that I could build a perfect computer system for my home recording needs with a simple budget. I am a musician, and I love recording my music. My main music instrument is an acoustic guitar. At first, the idea of building a computer system for my studio made me a little anxious because I imagined that it could be very expensive. However, I used the internet and my online shopping skills to locate low priced but high-quality computer components from various online vendors. I started by comparing various online markets and platforms. There are hundreds of ...

Question 1

I notice that the m-commerce helps to reduce the whole process in terms of time. This is due to the fact that everything can be done at once. In traditional shopping people spend the time on their way to the shopping center and try the products. However, the m-commerce reduces the buying process even more, because usually people adjust the app to their needs and insert their buying information in the beginning. Mobile-commerce affects mostly the stages: evaluation of alternatives and the purchase itself. Evaluation of alternatives can happen everywhere, even on the go, because usually it is the ...

With the development of the Internet, online shopping has been a major interest in businesses and consumers. The ability to purchase products online has made it easier for people to obtain items that are not available where they live. From major retail chains to online businesses only, online shopping has become a benefit for people of all ages. Retailers such as Amazon sells merchandise from companies overseas such as China, Japan, and even Germany. It allows for people to be able to purchase electronics, clothes, and even foods with special online discounts. However, the ability to shop online can ...

E-Business Strategy

What are the key characteristics of an e-business strategy model? E-business strategy model defines the future approaches that need to be implemented in the online environment for achieving the set goals (Chaffey, 2007). There are several elements that compose the key characteristics of an e-business strategy, these are: Internal and external environment analysis implies the scanning of the available resources and competences versus the industry competitiveness standards and the external demands

Clear vision statement and objectives definition that communicates the strategic intentions to stakeholders (employees, customers, shareholders)

Strategy development that aligns the internal resources with systems across the organizational structure in order to meet objectives and applying the most suited strategy after evaluating several alternatives

Strategy implementation focused on allocating resources, defining budgets and timelines, establishing tactics, actions and control

...

Key issues

Current growths of electronic and mobile technologies, as well as changes in the positions of national currencies lead to a range of challenges retailers experience, when operating in the Canadian market. The key challenge lies in designing a retailing policy in a way that fits consumer behavior in a particular country (e.g., Canada). In this regard, it is also important to take into account the implications of general economic situation on buyers’ behavior. Secondly, a significant issue is concerned with tough competition between brands that may lead to closures of specialized stores (e.g., Sony stores) (Raza, 2015). Thirdly, it ...

Investigation into Online Retailers and Offline Retailers Shopping Unending Debate

Introduction Since the advent of technologies supporting online shopping, this new trend has gained popularity steadily. Statistics in the United Kingdom show an exponential growth in the online retail sales. For instance, Herrod (2015) reported that online sales in the United Kingdom n 2015 were 52.25 billion pound sterling. This signified a 16.2% growth from the sales reported in the previous year at 44.97 billion pound sterling (Herrod, 2015). The increase in online sales is fueled by among other factors, the increase in the number of online shoppers. For instance, Herrod (2015) reported that 21.2 of the total purchases ...

American Apparel Company

The firm opened its first store in 2003 and it has 260 stores across the globe. As a global firm, the marketing objective of the firm is to open more number of stores in remote areas and developing nations so that more market capture can be attained. In 2008, the firm saw extreme growth as it expanded to open 78 new stores in 2008 and high sales profit also but in 2009 -2011 recession period, the firm saw decline and therefore as per latest research journals, the firm focuses on expanding by having new stores in different markets which ...