The key strategic issues and problems facing the company
Company’s inability for gauging the trends It is essential to refer to the fact that in the case of company’s inability for gauging the trends as well as addressing the changeable preferences of the customers in a prompt and costly effective way, there is a high risk of decreasing in the market share as well as the rates of sales. Such decreases have the potential of adverse affecting of the gross margin. It was claimed by the management of the CBA that the attention of the management as well as the costs, involved into the maintenance of ...