Forecasting Techniques
The modern day business environment is quite competitive and dynamic. The majority of businesses that succeed are those that can streamline their operations to match the changing environment while at the same time making profits. In order to do this, a business should be able to offer a product or service that rivals its competitors in price but still guarantees profits after expenses. A marketing strategy acts as a blueprint with which a company can design its marketing plan. At Onyx Corporation, the company does not have a sound marketing strategy; as such, its marketing plan is both ineffective and inefficient. Forecasting refers ...