Introduction
There have been great advances in survey techniques; availability of a multitude of technologies, systematic sampling methods, improved survey designs, and computerized data analysis makes the surveys less cumbersome. The survey research has become more scientific also. Many organizations, commercial, service, governmental and even political entities, use surveys to achieve their goals.
Online surveys have numerous strengths. One of it is the global reach. The respondents living in different countries or regions can respond to the survey at lesser cost and simply. Second, online surveys can be utilized in situation where B to B or B to C interactions ...