Introduction
Market and operations research as a means to gain insights into the various crucial aspects of business operations has gained importance in recent times aiding and supporting managerial decision making. Statistics as a tool of market and operations research and descriptive statistics in particular are playing an increasingly important role in managerial decision making. The present paper is based on a market survey of 150 respondents who were surveyed telephonically and were asked to provide information about themselves, their shopping habits and their view of how the three shopping areas fit into their shopping preferences. The responses were measured ...