Essays on Oreo

Oreo Cookies had a fascinating dilemma to explore in 1996 when they struggled how to implement the strategy of bringing their market to China and India, (Koellmann, 2013). Kraft Foods had to strategize how to make their one-hundred-year old brand of the Oreo appealing to a new audience that did not necessarily know the value of purchasing an Oreo over competitive local cookies, (Koellmann, 2013). Where Oreo had their largest challenge was appealing to the Chinese market, thus, in 2005, Kraft decided to study the Chinese market in a better effort to understand their prospective consumer, (Koellmann, 2013). One ...

NeuroMarketing

Buy.ology, the book by Martin Lindstrom is a new take on marketing. In this book he tries to delve deep into the consumer's subconscious to learn, ‘why we buy what we buy’. After testing a lot of techniques, he has devised a new way to revolutionize the marketing industry. He also has a lot of findings from the experiments that he has conducted. I would like to discuss the key points and findings of his experiments. According to Lidstrom, our subconscious is in the favor of our emotions every time there is a conflict between feelings and rational thought. ...

1. WebAnalytics Web analytics is can be defined as the process of collecting, reporting and analyzing web data to understand and optimize a website. Web analytics is a tool for analyzing the website traffic and is also very effective tool for market research. It enables companies to create campaigns and advertisements based on the analytics results. Web Analytics considers the unique visitors, site uptime, bounce rate, new and returning visitors, average page view durations, clicks. An example of web analytics tool is Spring Metrics. It is a free analytics tool that provides robust web analytics for web data.

2. GA ...

I believe that a person cannot think, sleep and love well if he hasn’t dined well. Food to me has always been more than satisfying hunger; cooking is an art for me. I have inherited the passion for cooking and trying new recipes from my grandmother. As a student I can come up with quick and lip smacking delicacies. Some time back I had friends at home for group studies. At night suddenly all of us felt hungry, we wanted to have something healthy and tasty. I looked for options in the refrigerator. I could feel the adrenaline rush in ...

Psychology lab report

In the past it has always been difficult to rate different cookies and from this it became necessary to do a research using two different researchers so as to develop different ways that can be used to rate these cookies. The research done was also supposed to determine the factors that can make different people to prefer a particular brand of cookies. The research was done using fifteen participants who were expected to give different rating for different kind of cookies. Two brands were used in this experiment and these are the Oreo and black and roll. The aim of ...

Measuring Business Success on Social Media

Thesis While much has been hypothesized on the pivotal role played by the social media in offering a viable platform in which business firms can attain an enormous magnitude of success (Jilly, 2012), it is imperative to device and note adequate ways in which such business firms can attain their success (Casimir & Doris, 2012). Social media in the recent has past played a major role in creating a platform in which business firms, individual and companies advertise their goods and services. Social media has a huge area of coverage and attracts many followers who happen to be the target clients of many ...