e-CRM refers to the use of Internet-based technologies like emails and chat rooms to improve customer interaction and customize products and services following a client's personal needs. This technology simplifies the sales and marketing process.
Benefits of e-CRM
e-CRM systems have numerous benefits to businesses allowing them to be more efficient, enhance sales, create value, as well as minimize costs (Eto, 2015). Using e-CRM Our Town Photography will be able to save time by reducing the span of time used to reach clients and respond to their needs. Thus, a decrease in administrative and operational expenditure (Eto, 2015). The use of e-CRM ...