Introduction
Charmin Ultra Soft is branded as America's softest toilet paper. The toilet paper is a favorite product among American consumers because it is ranked as among the best in many surveys including good housekeeping (GH, 2011). The toilet paper is a 2ply luxurious product that comes in various sizes. The toilet paper is affordable and of high quality.
Situation Analysis
Company Analysis i. Company Background Charmin was first created in 1928 in Green Bay, Wisconsin. The company was founded as a subsidiary of Hoberg Paper Company. The company eventually changed its name to Charmin Paper Company and focused operations on making ...