David Ogilvy is often referred to as one of the most remarkable individuals to ever grace the field of advertising. Hayden (2013) writes that "in his years as an advertising executive and copywriter, Ogilvy created some of the world's most successful and iconic marketing campaigns and was sought after for his information rich, soft sell ads" (p.1). His book, On Advertising, is a confessional of sorts, where Ogilvy provides the reader, more specifically those within the field of advertising and marketing, with a considerable amount of insight into navigating the creative world. Ogilvy’s point is to offer readers ...
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