Executive summary 3
Introduction 3 How the company handled the challenge 4 Research findings and future of the company 6 Conclusion 6
Bibliography 7
Executive summary A product’s life cycle and its source industry are characterized by maturity, growth and also the eventual decline. Better and new technologies besides changing the tastes of a consumer exhibit the speed of decline of an incumbent, commoditization, and finally death. However, the humble Corticeira Amorim company has remained strongly from this terrible norm, portraying a fascinating situation of the survival of an industry and dominance for long. Cork owned the monopoly and it has ...
