Essays on Packaging Material

Abstract

Every company which manufactures and transports products, whether long distance or otherwise, has a critical decision to settle on, which is the type of material which is most suitable for the product which is to be shipped and the length of distance for which the product is to be shipped. The choice for that businessman is mainly between three types of material which is wood, plastic, and paper. A successful choice is important for the success of the product and the un-ideal choice could yield unfavorable consequences. In this paper, we are going to compare the merits of each ...

Introduction

A consumer brand is a product that best suits customer needs and wants as per their expectation. The relationship that is in existence between people, and the brand of product they like most is not different that exists when they relate to other individuals in the society. Understanding the relationship between customers and the product throughout the value chain is critical to marketers. It helps managers to strategize on how to deal with the clients in the best way possible. Marketers who know their customers and their needs are the in a position that they can retain and even ...

Marketing mix plan

Introduction The marketing mix is a fundamental concept in any organization that wants to gain competitive advantage over other organizations in the industry. The marketing mix can be used to create value and stimulate demand for a product (Dlabay, Scott & Scott, 2010, p.414). The marketing mix plan is determined by the marketing plan objectives. The marketing mix composes of eight components, which include the product or service, promotion, pricing, place, physical evidence, people, process, and packaging. The coffee market is dominated by a few major brands, which include Starbucks, Costa Coffee and Coffee Republic. Over the years, the coffee ...

Introduction

Packaging in retail serves multiple purposes. Packaging enables the products to be transported in a relatively safe manner. The packaged products are protected from the foreign material and spilling. Retailers can elect to print the packaging material. Printing the packaging material gives the retailers more options (Kerry et al., 2008). For instance, retailers can print the packaging material in order append their brand on the product (Breetz, 2015). Printing the packaging material is also done in order to comply with regulations requiring labeling of products. The method of printing that is used depends on the type of packaging material and ...

Jainism and Buddhism preach and believe in respecting living beings that include not only human beings or animals, but plants, insects, water, forests, creatures of the sea and water, and everything that grow. This is the science part of the environment which is balanced by all living creatures including air, water, forests. It is ecological science as it could be verified by observation, experiment, and reason. Every tiny creature, plant, water, air, and insect, plays an important role in the maintenance of the ecological balance, and the argument can be proved (Clowney and Mosto). This essay delineates environmental and ...

- Monitor resource usage - Review and Identify Trends

Methods used

The following are the methods used to review and evaluate the effectiveness of the policy. Reporting The recording of the reading from each month should be made so that statistical methods can be used toward easy comparison. In essence, the monthly reading needs to be compared alongside each other for example a bar chart for a whole year. This can be used to set targets. In addition, it will also increase information creditability and create a willing participation by all stakeholders.

Report to others

This ensures that clear purposes and demand for undertaking ...

One end application of sensors is in the food manufacturing industry. Modern packaging of consumer foods frequently uses Vertical Form Fill Seal (VFFS) packaging technology. A continuous flexible film with registration marks is used as packaging material. The packaging film is pulled through a collared tube and then filled with the product. These are the vertical forming and filling steps. It is then sealed and cut at the same time to produce finished goods in pouches. This is the sealing step. Proper sequencing is needed in this application. This is facilitated with the use of sensors. A combination of ...

Introduction

Obesity and food related poor health have been public health issues in the U.S. for more than fifty years and are now prevalent in all parts of the world. The rates of diabetes, which are almost all related to food, obesity and inactivity, have been estimated to increase by 37% in the U.S, 134% in India and 76% in China (Yach, Stuckler, and Brownell, 2006). As a result of the proven link between poor dietary habits and disease, the public, policymakers and health professionals have openly challenged fast food industry practices. Although obesity and poor diet are caused by many ...

This paper discusses the sustainability issues of using paper and board as packaging material. The succeeding sections first begin with a definition of packaging followed by a description of the selected packaging material which is paper and board. After which, the specific sustainability issues in the use of paper and board are discussed. The paper concludes by providing a summary of the points discussed and presenting the authors’ insight about the use of this particular packaging material.

Definition of packaging

Packaging refers to “all products made of any materials of any nature to be used for the containment, protection, handling, delivery, and preservation of goods ...

Application Assignment #1

It is surprising that even though expanded polystyrene is so abundant, it is not recycled as much as the other plastics. Expanded polystyrene makes the containers that hold our foods, used as packaging material, used to provide insulation in our homes. Yet, expanded polystyrene is not recycled more. In my opinion, this has to do with the structure of polystyrene. Part of why polystyrene is not recycled more is because it is so light in weight. It makes up only 0.01% of total municipal solid wastes in terms of weight. However, the biggest impediment to recycling expanded polystyrene ...

- Application Assignment Sustainability, as an important aspect of packaging, is increasingly gaining importance. This is fueled material advances, consumer demand and legislation. The argument that paper-based packaging is the best alternative is not only valid but also necessary. Unlike other packaging material, paper-based packaging uses renewable materials; trees. Unlike other products used for packaging, paper based products are the most recoverable. As such, they can be recycled which enhances the sustainability of using paper-based packaging material. Throughout the life cycle of paper-based packaging products, they are responsible in that even when they are not recovered for ...

Introduction

Packaging is a critical factor in the marketing of a product, as it is in essence the covering that the manufactured goods comes in. the customers go to a store after all the advertising and promotion and select a product based on its casing, the smell and the touch. They have no idea what is inside or what the package really contains. Therefore, all marketers and business enterprises need to ensure that their packages are attractive and get the attention of the customers when it is displayed with other products used for the same purpose. It should draw the customers to your product ...