This refers to an evaluation that is undertaken by organizations in order to gain insights on the internal strengths and weaknesses and as well external opportunities and threats. The markets in which businesses operates in is dynamic in nature. Managers are faced with decisions that are crucial for the businesses to meet its mission and objectives. SWOT analysis is therefore a strategic tool that business managers use in order to assess the possibility of a success or a failure in implementing a particular decision. For example, if business organization has a new product that is unique and selling at ...
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Introduction
The increasing use of electronic devices like mobiles and laptop has necessitated the constant supply of power. A power bank is increasingly becoming a ‘must have’ for people on the move. Kazam Mobile, the startup mobile company has come up with its Kazam Power Bank (KPB) which can power the batteries in use in mobiles and laptops. This report starts with the corporate objectives of Kazam. This is followed by a market overview of the power bank market in the UK. An internal and external audit of the market would be presented thereafter. The assumptions for the power bank ...
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