This paper sets out to analyze the overall impact of a physical evidence of a service organization on its target audience. The purpose is to assess the ways in which different aspects of the underlying physical evidence manage expectations of the organization’s customers and to find out if there are any positive or negative gaps between promising and delivering the components of services communicated through physical evidence. London Bridge Hospital has been selected for this purpose. It is the largest hospital operating in the healthcare industry of London (Official Website, 2016). Physical evidence of the hospital is composed ...
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Demographic shift and morbidity trends in United States: Implications for health systems
Introduction The proportion of population requiring different types of medical and health care services is a fundamental input for strategic health care planning. Moreover, the evolving demographic profile and relative burden of key morbidities in different age groups are important considerations in designing health care delivery systems. The ongoing demographic transition in developed countries is bringing about profound changes in their morbidity patterns with significant increases in burden of chronic ailments, diseases linked to aging and lifestyle-related disorders like obesity. The long term costs associated with treatment and rehabilitation support for an increasingly aging population is a serious constraint that ...