Culture: the most important source of “Soft Power”
In the 21st century, everyone is facing a significant change of daily life. This fact gets seen in the Rapid growth of technology and the economy. These developments facilitate our ability to connect with people from different cultural backgrounds. Through interacting with people from different cultures, we get a deeper understanding of each other. Culture refers to the customs, beliefs and arts and many other aspects of a particular group or society. Culture brings progressive force to the society in terms of human equality, women rights, etc. Brazilian writer Paulo Coelho once commented on the power of culture: “Culture ...
