Marketing
Payless ShoeSource Re : In order to revamp the corporate image of Payless ShoeSource by expanding the designer collection to increase company sales through lesser cost
Recommendations:
Short term (immediately to one month) - The Chief Executive Officer (CEO) should meet immediately with the marketing group in order to come up with a strategy to make Payless ShoeSource a world-renowned brand of trendy and hip shoes for a reasonable price. - The CEO must assess the current performance of the company in terms of marketing strategy and sales report of other shoe companies in order to improve the performance of ...
