Theoretical Framework
Overview The theoretical framework that directs this study is the Theory of Planned Behavior (TPB) developed by Ajzen. According to the model, planned behavior is influenced by three primary constructs: attitude, perceived behavioral control (PBC), and subjective norm (Esposito et al., 2016). The author argues that the stronger the intention, the more likely an individual will indulge in the behavior. The model is often used to review health-related decision making with attitude referring to person evaluation of behavior; PBC refers to perceived difficulty or ease of practice while the subjective norm is the degree other values the importance of ...