Essays on Peapod

Question 1

Whole Foods Market versus Peapod Similarities Strategic Mission and Vision Both companies aim at providing grocery delivery services and aim to partner with similar service providers for increased clientele. Peapod has partnered with Ahold Delhaize while Whole Foods has partnered with Instacart for better market domination.

Customer Benefit Package Design and Configuration

Both Whole Foods and Peapod offer delivery services to customers who would prefer shopping online rather than going to pick up items from the store. Additionally, both service providers offer free deliveries for first orders, and subsequent deliveries call for a fee depending on the time the customer wants for the products to ...

Balanced Scorecard

Most business managers and owners are concerned with the future performance of their ventures, particularly with respect to non-financial aspects of the business. As such, managers in various business organizations and non-profit institutions have embraced the use of different management strategies that can enable them to measure the trends in the performance of their businesses. One of the management strategies that are widely applied by most industries and other business organizations is a balanced scorecard. Essentially, this card entails a management and business planning system that accommodates the non-financial aspects of the business. It takes into account aspects like ...

Ways through which peapod could build more online presence

Peapod needs to sustain a platform where customers are allowed to find their seller, interact in the best ways, and create an atmosphere where customers trust the information provided by the firm. It is strategic that Peapod already has a website in place where current and potential customers get to learn more about the products and services offered and how they can contact the company in case they have any issues. However, customers are always sensitive on the capabilities and convenience provided by the website with aspects such as clarity of the message, ease of access, and navigation being ...