Essays on Perfumes

Question 1: Arabic Perfume Unique Selling Propositions and Position Strategy in the Global Market

Pursuit defines unique selling propositions as an act that sets a business to stand out uniquely because of what it produces in the market. In most cases, companies make mistakes of wanting to be known for everything as soon as they enter the market. One of the Arabic Perfume propositions is that their fragrance produces are descent and anchored in the local’s culture, and traditions and consumers use it a lot, and the businesses have a tradition of gifting the fragrance. For this reason, a Middle Eastern customer can buy several units of same scent perfumes (Elizabeth Arden ...

The term ‘macro-environment’ refers to the set of forces that influence the functioning of all the businesses at the market (Dibb and Simkin, 2008, p.26). In political terms, the fragrance market is likely to be impacted by the major trends in international relations (e.g., the conclusion of international agreements, openings and closings of markets). Similar, given the fact that the Middle Eastern producers of fragrances tend to export them to the markets of other countries, the state of the economic relations between the Middle Eastern countries and the rest of the world is highly important for exporters. Moreover, the ...

I Сompany description

Nature of the Organization

Michael Kors is an American brand created by Michael Kors, at the age of nineteen. The story begins with the development of a collection of clothes he sells to the famous boutique Lothar's in New York. He wins the recognition of the press specializing in fashion, which allows him to know and to introduce it in this very closed universe. Encouraged by this initial success, the young man decided to start own label in 1981. That same year, the brand releases its first collection of women's sports clothing, a collection not quite sport, but rather chic ...

Business Health Check

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Introduction

Happyville Pharmacy is a family owned business located in Brisbane. Husband and Wife pharmacist Joe and Betty Blow are the owners of the store and it is run independently without any banner group. Although the main products sold are related to pharmaceuticals but the store also sales other products such as baby products, confectionary, cosmetics, small gifts, household and domestics products and perfumes. It also sales non-medical skincare products and oral hygiene products. As per the 2014 guild report which reported data for the years, 2012 and 2031 in Australia, community pharmacy industry has an overall size ...

Introduction

The present report delves into the expansion of Hind Al Oud Company into Bahrain, which is the only GCC countries in which the company does not operate. In particular, the report examines the suitability of Bahrain for Hind Al Oud Company’s expansion. The factors that make Bahrain a suitable marker for the company expansion are political stability, free market system, low inflation, positive economic growth and strong financial services regulation, positive industry growth, low level of centralized control required, lack of trade barriers, low transportation costs, unique business core competencies, low rate of expansion needed, high level of ...

The rationale of this report is to analyse the marketing information and facts of a company in UAE that is planning to enter an international market. The company chosen for this report is Anfasic Dokhoon that plans to start its operations in Tunis, Tunisia. The report contains the background of the Anfasic Dokhoon Company and the market analysis in Tunisia. The report also provides the marketing mix of the company as well as the staffing policies that would enable it to compete fairly in the international market. The potential suitability of various market entry strategies available to the company ...

Introduction.

Chanel Chance is owned by the Wertheimer’s. The company was conceptualized in the year 1909 and started as a millinery shop. The First World War greatly affected the fashion industry and was instrumental in the growth of the Chanel Chance company through the introduction of new fashion brand items that included beaded dresses which were an instant hit in the era. Chanel Chance is a privately held company that specializes in luxury items, clothes, and fashion accessories as well as fragrances. The fragrance items were introduced in the Chanel Chance items in 1924 by founder Pierre Wertheimer that ...

Introduction

The evolution of cosmetics has played a significant role in the civilization that has been massively witnessed in the world. Though the current cosmetic users do not recognize this fact, for several centuries, cosmetics were used in religious ceremonies, for the enhancement of beauty and also for the promotion of good health. This assisted in altering the way people looked, fixed their bodies in times of ill-health and also enabled the expression of religion, as well as, beliefs in different communities. Presently, the cosmetic industry has been tremendously successful thus presenting a broad base of products to choose from. ...

Fashion Films Analysis

Nowadays, the fashion industry requires a lot of attention in order to create demand for its products. Due to the fact that fashion exists to make a human appearance more beautiful and attractive, the most common ways to promote the products or services is to let people see it. Therefore, almost all brands of clothes, accessories and cosmetics organize their advertisement as visual material such as photos, fashion shows or even short films. In these terms, the advertisement of this merchandise ought to be specifically designed by different signifiers in order to capture the attention and encourage to purchase ...

Introduction.

Chanel Chance is a privately held company that specializes in luxury items, clothes, and fashion accessories as well as fragrances. The fragrance items were introduced in the Chanel Chance items in 1924 by founder Pierre Wertheimer that specialized in the commercial products of perfumes and cosmetics. The sector has been the most profitable in the business aspects of the Chanel Chance products. The fragrance products have been advertised extensively by famous personalities. They have a wide variety of perfumes that they market. Demographics is an important aspect of advertising as there are numerous roles that men and women play ...