Executive Summary
Financial management is one of the crucial success tools for any organization. A good financial management must include the use of the required accounting standards when presenting the financial reports. A company that is financially viable is most likely to compete favorably with its peers. In this paper, I have analysed the financial performance of Persimmon Plc in the last four years. The company’s current success lies in its ability to treat the global competition as an opportunity in building capabilities, and adopting strategies that result into competitive advantage. The analysis includes a brief introduction of the company and ...
