BUSINESS STRATEGY ASSIGNMENT
Business Strategy Assignment: Razer from Singapore
Razer is a private company that has been designed in the basement of one of the owners in order to cater for the changing need of the modern gamers (Razer, 2016). According to Hitt, Ireland & Hoskisson (2007, p. 79), a successful company is able to create a strategy that is built on the competencies and available resources. Therefore, this paper will provide a discussion of Razer’s current performance, then delve into the Industrial Organization (I/O) and the Resource-Based (RBV) models in order to evaluate the business strategy of Razer, and, finally, conclude ...