Segmentation Handout Sheet: Based on the starting point of the benefits sought, develop one (1) segmentation profile for a segment in each of the following shoe segment areas: (Note: there could be multiple segments profiles for any one of these benefits sought i.e. speed and performance for different types of sports, or casual vs. professional sportspeople)
Can you please evaluate the following product ideas below based upon the following five criteria. Please circle the number that best represents your view of the product idea on the criteria with a one (1) indicating very strong agreement and a seven (7) ...
