Essays on Petracca

The chosen advertisement introduces a new lingerie, in particular, a new bra with add-2-cups miraculous push-up, which is definitely going to turn its elegant owner into a summer bombshell. The only thing left is to choose the one to the taste and buy it with one click. This bra is a new product introduced by Victoria's Secret to make their feminine customers look even more feminine and what is more important more confident, as with the new bra it is so easy to be a summer bombshell. Judging by the advertisement, it is aimed at young women at the ...

Advertising is a social phenomenon of modern society. Meaningful "invasion" of advertising in a variety of spheres of functioning of society makes society closely, even biased analyze and evaluate this phenomenon in terms of its impact on the increase or decrease of the social whole. The society tries to adjust the advertising process in the direction of greater social acceptability of the results of advertising exposure. Along with the ideology of an impact on the physical environment and people's daily life, culture and everyday practices occur there are things that do not always correspond to the dominant ideology. Underwear ...

An advertisement is a public notice used to convince the same public of the need to pursue a certain action. The notice is executed through, broadcast, or automated media. Magazine advertising refers to ads that audiences see all over publications. The revenue generated in ads helps to keep the magazine in business. Currently, the effectiveness of advertisement is extended to the internet where online magazines have come-up with the sole purpose of reaching the same clients. This paper will focus on an ad appearing in a magazine (Smashing Magazine). The primary message in this advertisement is the essence of communication and information ...