A company should use appropriate metrics because it plays an essential role in measuring effectiveness of marketing campaign, which in turn is associated with the marketing success. Selection of an adequate metrics helps in getting useful perspective on campaign to consider and analyze if it is effectual enough to meet the goals of company. Marketing metrics, however, play a significant role, and facilitates brand managers, marketing directors, and specialists of public relations with a framework that help them to evaluate marketing performance, and also assist them in formulating marketing plans as well as marketing strategies (Farris, Bendle, Pfeifer & Reibstein, ...
Essays on Pfeifer
4 samples on this topic
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Introduction
Canada is known internationally as a peacekeeping nation that does not take part in larger imperialist agendas and is a haven for refugees and immigrants. This has caused the country to adopt multicultural state policies meant to provide a safe and progressive environment for its diverse society. However, the country has a history of indigenous colonization, slavery, white settlement policies, and racialized immigration policies meant to settle people of color. Despite the multicultural policies being in place, Canada’s history has influenced racism in the nation with the Canadian minorities being marginalized socially, politically, culturally and economically. This essay ...
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For the last several years the prestige and reputation of the police has declined dramatically. It is considered that the failures in ethical conduct and insufficient monitoring are two major reasons why police brutality has become the most widely used characteristics of the work of law enforcements. It is a particularly ethically challenging job that requires thorough expertise and high standards in ethics to fulfill all goals. Policing is a difficult job as well in terms of physical and moral complications it may generate. It poses a direct threat to life of professionals operating in this field and high ...
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Abstract
The main objective of this paper is to reveal the importance of the use of discretion by police officers in the contemporary world. In this paper, I have tried to show both the advantages and disadvantages of the employment of police discretion. However, my main purpose is to establish the use of discretion as an advantageous practice for the criminal justice system. I have put emphasis on the fact that police discretion in the modern times is a useful exercise for saving time and space in jails. Police officers today have immense power in their field. They ...
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