MNE is a company, operating in two or more countries, conducting research there and having a multinational (decentralized) production, management and ownership of the capital. When moving the part of MNE production abroad, there is a replacement of the foreign exchange with international production of subsidiaries (Drucker). In this case, international trade, firstly, is taking on new forms of intra-firm trade, and secondly, stimulates the further evolution of the already existing forms of intra-industry trade. Intra-firm trade. It is inherent purely for a MNEs and occurs through the parent company import of products of its subsidiaries and parent company ...
Essays on Philip Kotler
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Depending on the manufactured product it’s supplier has to choose a right strategy to deliver the product/service to the customers. According to Philip Kotler, “Successful go to market strategies require integrating retailers, wholesalers and logistical organizations” therefore the main goal is to hand the product to the customer, to convince that it better and finer than any other options available. I have chosen to distribute custom designed jewelry. It very unique and unusual product and requires extra care and attention in choosing a distribution strategy. One of the main advantages of the custom product is it’s exclusiveness. Using ...