Through the years, markets have witnessed several products whose demands have declined. There are several reasons why these products have experienced a huge decline in consumer demand. One of these products is the encyclopedia. There was a time when the major source of information for students and researchers was the encyclopedia. However, during the late twentieth century, the information revolution started and the fast paced development in technology overpowered the once profitable printed encyclopedia business. The competitive advantage that was previously enjoyed by the encyclopedia has been swallowed by impact of the new technology, specifically, the internet technology.
Another example of a ...