Wal-Mart
Strategy of Wal-Mart Wal-Mart, one of the biggest world retailers, is the company that was founded in 1962. And from the very beginning, the strategy of Wal-Mart was to be a best discounted retailer that has lowest prices and is close to its customers. This strategy was performed through two main instruments – costs minimization and stores locations. As for cost minimization, it is a core competitive advantage for Wal-Mart. In other words, it is nature and spirit of Wal-Mart. And this aim was indicated just from its foundation in 1962. But how Wal-Mart succeeded in cost minimization? Generally, it ...