Introduction.3
Analysis3 Current Market Features..3 Marketing Summary..3
Competitive Advantage.3
Segmentation, Targeting & Positioning...4
Branding5
Potential Impact on Consumer Behavior..6
Growth Opportunities.7
Conclusion..8 References..9 Amazon Review & Strategy Analysis Current Market Factors Amazon is among a number of firms that emerged quickly during the 1990’s or 2000’s. Among the others that have done the same would include Google, Twitter and Facebook. Twenty years ago, Amazon and these other firms were in their infancy or did not exist. The veritable explosion of social media, mobile computing and internet technology in general has served as a vehicle to help those firms progress from their nascent stages to the ...
