Product Demand
The demand for the products produced by Compass Minerals is influenced greatly by technological advancements as well as innovation of new products (Compass Minerals). The development of more efficient application methods for salt as well as plant nutrients may reduce demand and adversely affect revenues. New methods for delivery of plants nutrients could also adversely affect demand and increase competition. The salt industry is characterized by a slow rate of technological adoption and innovation. Compass Minerals should invest in research and development to identify and meet the changing consumer needs. Development of new products will expand the market possibilities ...