Essays on Premium

The affordable Care Act 2015 formerly christened as Obamacare is one of the major reforms in the health sector. Obamacare seeks to expand and improve health care access to a majority of Americans by curbing costs of healthcare through taxes and regulation. The primary focus of this policy was to provide more Americans with access to health insurance, improved quality of health insurance and health care, reduce healthcare expenditure in the country and more importantly regulate the insurance industry. However, the policy has received support and opposition in equal measure. Proponents of the policy call it a monumental legislation ...

The objective of this paper is to answer to specific questions related to marketing management.

Question 1: Market Segmentation is vital to targeting the correct consumer market for today’s numerous types of businesses. In what ways can a company divide their consumer markets into segments? Market segmentation is an integral part of effective marketing. Market segmentation, in some terms, is slicing out a group of people from a large market based on common characteristics, needs and behaviour (Rizzi, 2015). So, a market segment is a set of customers that are expected to respond in a similar manner when exposed to a marketing activity. There are four main ways that a company can use ...

1. Smartphone Landscape: Background Mobility has come to be (and is more likely to continue to be) a defining feature of current and future consumption of web-mediated and multimedia content propagated over numerous applications and platforms. If anything, big and small companies are investing in mobility devices and applications in order to cater to increasing consumer needs. Given current mobility landscape at a global scale, big players dominate global markets in numerous areas including, most notably, product design and concept, built-in platforms and applications (which are provided based on broad supplier networks) and, not least, physical stories in premium ...

04 September 20XX

With regard to the question “should marijuana be legalized,” we conclude the answer is “yes.” This conclusion is made based on the economics of the issue. The existing system involves significant expense to local government with no appreciable result. Marijuana remains readily available virtually anywhere in the nation, decades of the war on drugs notwithstanding. That a demand for this product exists is undeniable. Continued criminalization will accomplish nothing beyond driving costs up marginally. The evidence is seen in the results. To continue to do the same thing and expect a different result is one classic ...

Introduction

Sony Corporation began in 1946 in Tokyo as a manufacturer of measurement and telecommunications equipment. Over the decades that followed, Sony became a major player in electronic markets such as communications, audio and video equipment’s meant for professional and home use. By 2010 the company had more than 171,000 employees worldwide in countries such as china, the United States, Europe and japan. In the financial year ending March 31st, 2010, Sony Corporation reported annual sales of $89billion. Sony introduced the VAIO series of computer products to build its consumer lines and debited the market with desktop product ( ...

<<Name>> <<Professor Name>> <<Subject>> <<Date>>

Business Model Generation

Tim Horton’s is Canada’s largest chain of Quick Service Restaurants (QSRs). It was acquired by 3G Capital and Burger King in 2014 with the creation of a new entity – Restaurants Brands International. Since 2014, the chain has expanded its operations not only in the United States but also globally in the Arabian Gulf.

Part 1: Business Model for Tim Hortons

Tim Horton’s future growth is greatly dependent on its key strategic partnerships. The QSR chain works through a model of partnerships (franchisees) and joint ventures. Tim ...

Abstract 2

An Illustration of Jimmy Choo’s Performance 4 An Illustration of Jimmy Choo’s Performance in Various Markets 6 PESTEL Analysis Table 6 5 Forces Porter’s Model 9

Business Canvas Model (Osterwalder and Pigneur, 2009) 12

SAFe Analysis Table 17 Financial Analysis 19 Conclusion and Recommendation 20

Reference List 22

Abstract The report analyses both internal and external environment for Jimmy Choo. The analysis has utilized different models including PESTEL, SWOT, five Porter’s forces and SAFe. The analysis has helped to identify internal capabilities of the company and the opportunities and threats presented by the external environment. The major opportunities for the company are product and geographical diversifications ...

Introduction

Vermont, Minnesota and Colorado have introduced transformative healthcare payment and delivery system reforms. The three regions have introduced deliberate measures to coordinate the healthcare insurance providers and health facilities to improve disease prevention and management. The reforms in the regions have the aims to lower the basic costs and enhance the desired healthcare results. The healthcare models in Colorado and Minnesota have introduced transformative, accountability and transparent approaches for the patients under the Medicaid program. On the other hand, Vermont has introduced the multi-payer programs with the objective of a consolidated healthcare financial system. This article focuses on the ...

Introduction

Traditionally, the primary role of health care organizations has been the delivery of health care services to the public. However, over the last few decades several changes have occurred in the medical field that requires health care organization to develop new ways of enhancing the quality of service delivery. For example, the current generation is more aware of health issues than it has been the case in earlier decades. At the same time, there are more chronic and life-threatening diseases and conditions affecting populations across the nation and the world in general than it was the case in history ( ...

Introduction

The fast food industry is a multi-billion venture for companies operating in the United States and those that have a foothold in the global market. One of the successful American publicly traded franchises is McDonald's with food stores both in the United States and beyond. McDonald's has a net worth of about $110B, annual revenues of $25.36 B and a profit margin of $5.7B by close of the financial year in 2016. Besides, McDonald's has a strong history of acquisition spanning from the 90’s where it acquired Chipotle. Followed by Donato Pizza, KeyCorp, Essex Capital Markets Inc., Wallach ...

Completion Date

CONTENTS I. Background3 II. St. Regis Mumbai: Strategy & Implementation: Overview...5 II.I. External Operation Environment: Opportunities & Threats6 II.II. Internal Operation Environment: Strengths & Weaknesses..7 II.III. SWOT Chart...8 III. St. Regis Mumbai Strategy: Evaluation..9 III.I. St. Regis Mumbai Strategy: Mission & Objectives9 III.II. St. Regis Mumbai Strategy: Business Model9 III.III. St. Regis Mumbai Strategy in Theory..10 III.IV. Recommendations11 IV. Conclusion..12

References.14

St. Regis Mumbai: Strategy Implementation Analysis I. BACKGROUND St. Regis has a global presence of 58 hotels in four continents: North America, Africa, Asia and Europe in 23 countries ("Global St. Regis Hotel List," n.d.). St. Regis Mumbai, one of St. Regis's hotels ...

Kakao Chocolate is a two-shop chocolate mecca near St. Louis, Missouri. They sell hand-made chocolate concoctions, special treats, cater for special events, and serve hot or cold specialty coffees. Their website and Facebook pages are both interactive, with options for customers to place orders through the website or in person. My first impression of Kakao Chocolate is that they are a tiny mom-and-pop shop that sells less-than-premium chocolate. The prices listed on the page seem much less than those typically listed for premium chocolates, and they have only two locations, which leads me to believe that they are not ...

<<Author>> <<Date>>

Mission statement: The mission statement of the company is to provide the best

integrated wedding memory experiences for couples and families. Company vision: The vision for the company is to launch new innovative services in the wedding market and be the leader in delivering great wedding experiences.

Business goals and objectives: The wedding market has undergone changes.

New technology has enabled businesses to innovate and deliver engaging and new experiences at weddings. Our goal is to target the wedding market by enhancing the traditional and delivering the contemporary. We will use many different ways to stay relevant and modern. We will employ new digital technology and skills to augment the services and seek a ...

1. What is the plan year (effective dates)? The Aetna Student Health Insurance plan effective dates, which indicate annual policy year, run from 1st August to 31st July the following year. In the current annual policy year, the effective dates run from 1st August 2016 to 31st July 2017 (Penn State, para 4). There are two enrollment deadlines within annual policy year whereby the deadlines fall in 31st August while the spring enrollment deadline is on 31st January of the year that follows. 2. Whether My Plan Is HMO, PPO or Traditional Indemnity Type The Aetna Student Health ...

Introduction

The expansion of Medicaid is considered a key component of Obamacare (Affordable Care Act) that focused on providing healthcare coverage to millions of uninsured Americans (Buettgens, Holahan, and Recht, 2015). Some of the low-income earners and poor people who do not have health insurance in the U.S. live in Texas. Medicaid is administered or run by individual states and the federal government. Individuals who enroll for Medicaid benefit by not paying premiums for healthcare coverage. The state hospitals are using about $5.5 billion annually for treating uninsured people. The uncompensated healthcare costs are, therefore, covered by insurance premiums and ...

Market Positioning

Introduction Market positioning is a marketing strategy that seeks to influence consumer's perception of a given brand or product in relation to other competing commodities in the market. Many scholars view this marketing strategy as the process of creating an image or product identity in the minds of consumers to influence the way they (customers) perceive products in the target market (Blankson et al., 2013, p. 500). Market positioning must be maintained throughout the entire life of a given product/brand, and for firms to achieve this objective, they must understand the key market segments that they want to serve ( ...

McDonalds Strategic Plan

THE COMPANY Vision statement Mission statement Company objectives INDUSTRY ANALYSIS Market size and characteristics Competition: Major firms and market share Key risk and success factors SWOTT ANALYSIS/INTERNAL AND EXTERNAL ENVIRONMENT Strengths Weaknesses Opportunities Threats Trends APPENDICES Perceptual map STRATEGIC PLAN THE COMPANY 1.1 Vision Statement Our company’s vision in the next 3 to 5 years is to be the most valuable company to customers and shareholders in every part of the world. The vision states the company’s aim to be the first choice for customers in every corner of the world. This implies gaining dominance in each ...

A & F Ltd.: Integrating Learning into Mashup Implementations

I. Introduction Organizations are learning differently. Compared to a conventional model by which individuals, work groups and whole organizations used to learn new business processes, current business practice has opened up new potentials for company-wide learning enabled by ICT platforms and applications. The growing collaboration, communication and sharing learning (and fun) experiences in current business practice is, indeed, both evolutionary and revolutionary. The learning behavior of operating businesses is evolutionary by phasing out older modes of learning (e.g. formal professional development, meetings and water cooler chats) and implementing similar platforms and applications (e.g. interactive, collaborative, user-friendly wikis). Thus, by ...

04 September 20XX

SUMMARY: Economic Analysis, LLC contracted with the bi-partisan Committee on Legislative Initiatives to provide an analysis of the economics of legalization of marijuana. This summary presents the highlights of our findings. With regards the question - Should the Committee on Legislative Initiatives recommend passage of Senate Bill 5786, “The Legalization of Marijuana Act of 2017” - the answer is “yes.” This conclusion is made based on our economic analysis alone. We make no moral judgments. Milton Friedman summarized this issue best. By his estimate the current system of criminalizing marijuana results in 10,000 homicides a ...

Apple Inc. is one of the most premium brand names that one could think of. Apple has been valued as the most valuable brand across the globe i.e. valued around $151 billion. Apple Inc. has successfully grown by more than 6%; whereas, its share values has also ascended by 255% in last 5 years, which is accumulatively double than the overall return of Nasdaq. This incredible success and superior brand image of Apple Inc. is in fact the result of Apple’s distinctive and thoughtful strategic competitiveness. Also, above average returns, revenues and exceptional brand image of Apple clearly ...

Introduction 3

Overall Analysis 3 SWOT Analysis 4 Marketing Mix 7 Financial Position 9 Conclusions 10 Recommendations 11

References 13

Strategic Management at Café de Coral Holdings Introduction The food industry is a promising one with growth potential. This is even same in the case of the fast food industry. The concept of eating out has established itself all over. One reason for this is the fast-paced life of the modern world. People are becoming more adventurous in terms of trying out newer cuisines and constantly looking for variety. The Strategic Management of one such company, the Café de Coral Holdings Limited (Listed ...

The smartest person the author ever knew, a true scientist with PhDs in Physics and Mathematics, said something very profound once: “if it has ‘science’ in its title, it isn’t (Minnick).” This applies to the “dismal science” of economics. The problem with any social “science” is that it deals with human beings and using human beings in experiments is impossible. To be sure, actuaries can predict the actions of groups or demographic segments with a reasonable confidence. Individuals, however, are notoriously unpredictable. We are left, then, with observations which are converted into “laws.” Chief among these laws in ...

Introduction

BMW Group is one of the most successful automotive companies in the world and is a considered a brand leader in the premium market segment in the United States. Despite competitive pressures within the market segments and among the low and mid-priced automotive, BMW’s vehicle volume sales continued to increase by 5.2% in 2015, thanks to the normalization of the global economy. Its revenues also increased by 14.6% and reached $92.2 billion while its net income reached $6.4 billion, a 10% increased from the previous year (BMW Group, 2016). As per location, Germany accounted for 42.6% of the ...

(a)Discuss the conceptual merit(s) of each of the date-of-issue balance sheet presentations shown above for these bonds. (b)Explain why investors would pay $1,085,800 for bonds that have a maturity value of only $1,000,000. The difference between the present value and the maturity value of the bond depends on the interest rate and the coupon rate. If the coupon rate of a bond is greater than the yield to maturity rate, then it will trade at a premium to its face value. Therefore, it is clear that the bonds of Nicholas company are ...

<<FName, LName>> <<Class>> <<Professor>> <<School>> <<City>>, <<State>> <<Date>> Strategic brand management refers to the evolution of brand characteristics that build authenticity, assurance and emotional bonds with customers that ultimately result in value creation and building of social interactions and behavior (Rosenbaum-Elliot et al., 2011).

Understanding customer problems and making efforts to solve those problems form the core of marketing strategy (Alexander, 2015).

Customers are swayed by social and behavioral impulses leading to purchases which either solve a problem or meet their unique need. For this discussion we will evaluate the strategic brand management of Nike. The ...

Introduction

1.1 Company Background Al Badia Company is a firm based in Oman and deals in processing and selling camel milk. The company will source milk from Oman and sell the camel milk within the country. It will be started after a survey that indicated that a large population in Oman consumes and most consumers like camel milk due to the associated benefits. The company’s headquarters will be based in the capital Muscat due to the location of many ministries in the location. The company shall establish its camel farms in Salalah and Sur and Barka. It shall also ...

<<Student Name>> <<Professor Name>> <<Course Title>> <<Date>> Branding Strategy: The Company plans to invest and efficiently manage its branding strategy to achieve its growth objectives. The core of the company’s success lies in implementing a relevant and coherent branding strategy. Defining each and every element of the branding strategy will enable management, customers and employees to understand what the brand vision is and what the company aims to achieve. This is really important if the company has to fight and grow in a competitive market place. ...

Insurance Plans

ABSTRACT Insurance plans are optional benefits that an organization may offer to its employees. Although they are considered optional, it is standard in most industries to offer insurance programs within a benefits package. Employers may choose to include these benefits in a package and may choose to pay for the benefits or have the employee pay for the benefits. The life insurance plans available are term life, universal life and whole life. Accidental death and dismemberment may also be offered, and there are two types of disability plans that may be offered, short term and long term. It is ...

Key Problems Identification

External Increasing competition In 1990s, the competition in the frozen desserts industry was on the rise. As soon as the market preference changed to healthier food habits, there was a rush to introduce the lower fat products and the ice cream market got fragmented increasing indirect competition manifold. The demand for such low fat frozen desserts continued to expand with an overall shift in preference towards the lower fat products as late as 1995. Especially the market share of the super-premium segment was being lost to the premium segment in Ben and Jerry hardly had any penetration. The increasing ...

Calculating cost of equity using Gorden Model:

In the first section of this paper, we will calculate the cost of equity of Nike Inc. using the Gorden Model as part of which, recent dividend payment will be used for estimating the cost of equity multiple. Followed are the calculations: Value of Stock: Current Dividend(1+Growth Rate)/ (Required Rate- Growth Rate) 58.02= 0.62/( Required Rate- 0.1209) = 13.15%

Here:

Growth Rate= Compounded Annual Growth Rate for past 5 years = (0.62/0.35)0.20- 1 = 12.09% Therefore, following Gorden Model, we found that the cost of equity for Nike Inc is 12.09%. However, because of the limitations of Gorden Model, ...

On August 30, 2016, Laura Dimon and Ginger Adams Otis wrote an article for The Daily News under the headline “Protesters gather in NYC to show outrage of skyrocketing EpiPen prices.” The article highlights a controversy that is ongoing as this is typed – the price of potentially life-saving EpiPens has increased fivefold in the decade since Mylan Pharmaceuticals acquired the product. One of the clear economic concepts that the EpiPen controversy demonstrates is elasticity of demand. As Guo (2012) points out discussing price elasticity of demand, the concept is simple. It is intuitive as well. When prices go up ...

Analysis of Costa’s Activity

Business Activity Costa Coffee is the UK’s favorite coffee shop and one of the world’s leading coffee brands, serving premium coffee in .. countries around the globe (Costa official website, n.d.). The company uses Arabica and Robusta beans, originating from 70 countries situated at the Bean Belt region, in the equator, going through a rigid process of cropping and roasting, to assure the top quality coffee served in Costa’s shops (Costa official website, n.d.). Therefore, the scope of Costa’s activities refers to selling premium coffee through dedicated stores. It also includes selling coffee through vending ...

The core values St. Leo’s represents is applicable to the debate surrounding the ACA. St. Leo represents and firmly believes in community and integrity. The ACA is reportedly designed to provide for the welfare of the community, meaning Americans at large. The issue surrounding the ACA is that many say the provisions lack integrity due to various different reasons. Regardless of these issues, integrity is often defined as doing the right thing, even when no one is watching. World leaders and policy makers have a responsibility to maintain integrity to benefit the communities in which they live, whether ...

THE iPhone: A PRODUCT OF THE APPLE COMPANY

Apple, Inc. is one of the very successful companies in the world and very few people around the globe would deny the fact the Apple is one among many other companies that grew tremendously in the short period. The company specializes itself in designing, developing and selling the consumer electronics, software, and it also sells the digital content through its retail chain store called as Apple Store. The consumer electronics includes the products like Mac personal computers, the tablet computer called as iPad, smartphone device as iPhone, and media player with high portability as iPod, Apple TV digital media ...

Guo (2012) gives the explanation for the concept of price elasticity of demand. It is simple and, when you think of it, obvious. With a very few exceptions, price increases will drive demand down. Interestingly enough, the controversy over EpiPens in the news today provides a good example of price elasticity of demand. The classic example is a drug addict or the slightly less addicted cigarette smoker. Price was essentially irrelevant to demand to these groups of consumers. The converse condition is also, then, true. Products that are commodities are essentially perfectly price elastic. Gas wars, for example, are ...

Introduction

Apple Inc. is a global company based in California, United States. The company is well-known for designing, manufacturing, and selling state-of-the-art personal computers, consumer electronic products, computer software, and cell phones in different parts of the world. It concentrates on providing its customers with the best user experience through its innovative services, software, and hardware. The company leads in innovation with iPad, iPhone, Apple Watch, and the Mac. Apple is the most valuable brand in the world. Apple Inc.’s marketing has played a considerable part in its success over the years. Consequently, the focus of the present paper ...

Part One: Need Identification and Specification

Question 1: First question will be asked to the client about the type of hardware and software it requires for the set-up of operations. Rationale: The rationale behind the question is to ascertain the basic need of the client to purchase a standard or special equipment.

Question 2: Second question that will be asked to the client is about the quality of the hardware and software.

Rationale: The rationale behind asking the question is to determine the level of quality required by the client in comparison to cost.

Question 3: Third question is about the quantity of the hardware and software required to train the customer representatives.

Question 4: Forth question will be asked about the person that will be involved in the training of the customer representatives. Rationale: The rationale behind the question is to determine the ...

Discussion Questions appending to Nespresso Business Market Strategic Management.

Question #1 – Business Background, Definition, Role and Scope The scope of business definition extends beyond Customer Relationship Management (CRM) in theory, or celebrity endorsements. The strategically-priced encapsulated Nespresso coffee, for machines development, capitalizes on an emotional goods category. According to a report by Conley, Bican, and Ernst (2013) the 1986 Nestlé of Switzerland launch segmented a role for coffee-enjoyers to receive premium product in hermetically sealed pouches filled beforehand. The concept underlying the performance of the unit, boosted by a fancy international campaign dangling the face of movie star, George Clooney, thus by accomplishing a move away from the ...

Apple is one of the valuable brands in the world. The company is well-known for designing and producing highly intuitive and user-friendly products. Apple Inc.’s product strategy is essentially at the core of its marketing strategy. The company’s product line is equated with innovation, invention, and high-quality. Specifically, Apple Inc.’s product line includes hardware such as iPhone smartphones, Apple TV, Mac computers, iPad tablets, computer accessories, Apple smartwatches, as well as software such as iTunes, iWork, iLife, Safari web browser, and iOS and OSX operating systems (Martin, 2016). The corporation also provides its clienteles with services ...

Digital Marketing: Mixed Mode Relationship (Hilton Hotels and Resorts)

Introduction Hilton Hotels and Resorts is a Hotel company and business with a global reach in the hospitality sector and offers hotel and resort services under the Hilton Worldwide brand. Conrad Hilton founded the Hilton Company and restaurant business in 1919 in Texas. Currently, the brand has spread all over the world under the flagship of Hilton Worldwide as the parent organization. In the United Kingdom, the company has its headquarters in London in Hilton London Tower. Hilton Hotels and Resorts in the U.K carry out operations in services such as accommodation, entertainment, and gambling. Most of the revenue ...

Abstract

In healthcare financial management, health insurance contributes in determining the healthcare services. The fee schedule provides a list of charges reimbursed for service providers and suppliers. Center for Medicare services, CMS, uses the fee schedule to determine the facilities and non-facility in healthcare provisions. Physicians, ambulance and medical equipment services among others help in the determination of the fee schedule by Medicare Physician Fee Structure (MPFS). The study focuses on CPT code 99214-office visit as the reference in the service delivery by the center of Medicare services. The Medicare and Medicaid rates are essential in determination the fee schedule. ...

Marketing Audit and Plan of QANTAS Airline

Organizational view The airline industry is a fastest growing services industry in the world that is providing air transport services to the traveling passengers and freight. I am very inspired by the industry business, and it provided valuable service to me. I have gathered some information and aware about a leading Australian Airline company, Qantas. The marketing audit is and empirical study of the company that Qantas to understand the global market’s demand and examine the competitors’ market. It also helps the management to investigate the current marketing aspects and set future strategies. I am familiar with the ...

Business Plan

Business Plan

Executive Summary

A business plan is a particular statement that contains the goals of a business and the way of attainment of these goals. The paper presents a business plan that employs a business strategy in defining the business’s overall goals, management team, staffing of the organization and other factors. This plan ideally presents my idea of establishing a new business venture in the field of health care. Initially, the paper presents a well-detailed description of the business that is to be established. This includes defining the overall objectives of the business the particular products that the business ...

Chapter 1: Introduction 3

Chapter 2: Financial Performance and Position of TESCO 6 Chapter 3 Financial Management Policy 14 Chapter 4 Investment Strategy 18 Chapter 5 Valuation of TESCO 22 Chapter 6 Conclusion 26 Abstract The present report provides critical analysis of financial positioning of Tesco Plc. For this, the financial data has been gathered for past five years as well as its competitors to critically assess financial positioning of Tesco in the retail industry. The reports highlight the recent issues of Bretix which has significantly impacted economic conditions of the United Kingdom leading to declining the consumer confidence because of triggering inflation. ...

Sports Direct – A Brief Corporate Insight

Sports Direct International Plc (Sports Direct) is a chain of a retail store that was established in 1982. The entity was formed by Michael James Wallace Ashley, prominently known as Mike Ashley, who is also the owner of a football club, Newcastle United. Sports Direct is an origination of the United Kingdom (UK) and has more than 670 retail stores globally (Sports Direct, 2016). The corporate operations are segmented into two divisions namely Sports and Leisure, and Fashion and Lifestyle (Sports Direct, 2016). The Sports and Leisure division offers multiple and popular brands to target audience such as Nike, ...

Ancillary Revenue Management in the Airline Industry

Introduction There is a stiff competition between the network airlines and the low-cost carriers (LCCs) in the airline aviation industry. For a long time, the traditional network airlines have been struggling to cope up with the many economic uncertainties in the industry, especially the rising cost of jet fuels and increasing operating costs. Consequently, to survive in the industry, they have been forced to come up with new ways of generating revenue. Like LCCs, the network carriers are now considering unbundling their services to produce additional income. Network airlines are also adopting the trend of selling chargeable services, which ...

Innovation and Risk Management

Innovation and Risk Management

Introduction

This report aims at producing a strategic growth report for Apple Inc. Apple Inc is a telephony company that provides innovative products to suit customer’s needs. The innovativeness of Apple Company is a significant factor in steering its growth in the international market. The paper delivers the strategic growth plan in four parts. The first part is an overview of Apple Inc and why it is innovative. The second part contains the strategies that Apple can adopt to realize the proposed growth. Third is the components of New Product Development and how it can ...

Introduction

This is a blog post which provides a critical evaluation and marketing recommendation on the Red Baron Pizza. The procedure of evaluating the product will include an application of the marketing mix and other variables relevant to the qualities and features of the frozen pizza. This will use the tools and techniques of marketing and they will be applied in order to identify whether it is a good product to buy or not. Ultimately, the research will culminate in the presentation of a recommendation on whether the product is ideal or not.

Product Description

Red Baron Pizza is a product of ...

NIKE is a recognized brand all over the world, which can boast of quality goods as well as services. In order to sustain such success, the company commits itself to sustainable development as well as the maintenance of effective distribution channels (NIKE News, 2010). The retail model of NIKE is based on three major principles: selling goods to American and international wholesalers, direct-to-consumer (DTC) sales, and selling products to global divisions (Soni, 2014). In addition, e-commerce has become increasingly popular among NIKE’s partners and buyers. Therefore, the current paper addresses such topics as electronic, franchise, service-based and international ...

An Analysis of Merger & Acquisition Strategy

Introduction There has been a major fall in the oil prices in past two years from 2014-2016. The decline in oil prices has led to a major impact on the energy sector making it difficult for energy producer companies to survive. However, despite the falling oil prices and damp prospects, there has been a major announcement of merger and acquisition that touched the $300 billion dollar mark in 2016, while the deal announcements in 2015 were in the tune of $3.2 trillion across the globe. Most of the surge in the energy sector is attributed to some of the ...

Factors that Influence Purchasing Relationship in Automobile Industry of China

Introduction The USA, Western Europe, and Japan markets for the automobiles are almost stagnating causing an increased attention and concern to the world automotive industry. They have turned their interest in China market for cars. This is associated with the fast growing economy in China unlike that of European nations and the USA. The Chinese market for cars is indeed the turning point for all auto companies. The environment is conducive to start production in China to supply the potential markets and then export from there to other world markets. This literature will focus on the purchasing relationship in ...

A) Cost of Equity Calculation:

= Risk free rate+ Beta(market risk premium) = 2.24+0.57(6.2) = 5.78%

Calculative Notes:

a) Risk Free Rate:

30-year US treasury rate: 2.24%

b) Equity Risk Premium:

Duff and phelps equity risk premium: 6.2%

c) Beta: 0.57

B) Cost of Debt: 2.72%

For the purpose of calculation of cost of debt, we have assumed average of yield to maturity of existing bonds of the company. c) Equity and Debt Weights: D) Cost of Capital-On Book Value basis

E) Cost of Capital-On Market Value basis

Important to note, cost of capital based on market value is the most appropriate as it represents the appropriate risk involved within the company’s capital structure.

G) Equity and Asset Beta

Beta (asset) = Beta (equity) / [1+ [(1-t)*D/E]] The above table indicates that amongst all ...

Introduction

A document that outlines all that a business undertakes as a marketing strategy define a marketing plan for the organization. A marketing strategy will only focus on what the management wishes to achieve for the organization. Therefore, its outline on how to achieve it can clearly define the marketing plan of an organization. The marketing plan will include a detailed description of the target market, competitors and that of all the products and services that a company deals with. The primary goal of this Emirates marketing plan is to grow the business to the next level. A marketing plan ...

Digital Marketing: Mixed Mode Relationship (Hilton Hotels and Resorts)

Introduction Hilton Hotels and Resorts is a Hotel company and business with a global reach in the hospitality sector and offers hotel and resort services under the Hilton Worldwide brand. The Hotel company and business were founded by Conrad Hilton in 1919 in Texas but has spread all over the world under the flagship of Hilton Worldwide as the parent organization. In the United Kingdom, the company has its headquarters in London in Hilton London Tower. Hilton Hotels and Resorts in the U.K carry out operations in services such as accommodation, entertainment, and gambling. Most of the revenue gained ...

Company Analysis: Starbucks v/s Dunkin Donuts

About the paper The paper is commissioned to perform the analysis of the coffee giant, Starbucks and its competitor, Dunkin Donut for the latest two financial years. As part of this analysis, first, we will unearth some of the aspects which are not disclosed in the financial statements, but still, are imperative while making an investment decision in the company. Thereafter, we will compare financial as well as non-financial aspects of both the companies, and will then culminate this paper with a conclusion that which company looks financially attractive and is worthy enough to be included in the portfolio.

Analyzing non-financial factors: Starbucks Inc.

...

History and 4Ps

Founded in 1931 by Ferdinand Porsche as a design and engineering services provides for the automobile industry, Porsche Automobile Holdings SE (Porsche) is one of the largest and most successful global automobile manufacturer, famed for its innovative and stylish designs as well as leading automotive technology/engineering. The company launched Porsche 356, a branded sport car in 1948, after the success of VW Beetle, which it had designed in 1934. With access to Volkswagenwerk’s distribution and organizational infrastructure, Porsche quickly established itself in both Germany and Austria, before finally moving its production activities to its own facilities in Stuttgart. ...

Apple Inc. is a multinational company with headquarters in Cupertino, California, and deals with the designing, development and selling of computer software, consumer electronics, and online services. The company has managed to create value in an industry that is highly competitive by differentiating its products and focusing on stylish and quality designs, and superior customer service. Apple has formulated its strategy to ensure value creation and to have the best competitive position in the industry. The business strategy of Apple Inc. is to bring innovative products to its customers so as to ensure the best user experience. The business ...

Introduction

Multinational corporations across the world usually consolidate and present their operational results in financial and non-financial terms at the end of every term, usually a year. The financial aspect of reporting is supposed to comply with a clearly prescribed set of regulatory standards. The adoption of the International Financial Reporting Standards and GAAPs was meant to ensure that all compliant firms across the world produce financial statements that conform to the industry specific reporting frameworks and thus achieve a degree of uniformity in reporting. Different firms in operating in multiple locations operate under the strict guidelines of the specific ...

For the traditional student, college is the next step after high school. He takes only a few months off between high school and college as he did between the previous 12 years of his scholastic life, a whirlwind transition that leaves little time for maturation or new life experiences between being a senior in one place and a freshman in the next. Adult learners, however, bring a fully-formed identity as an adult with them into the college classroom. Educationally, they may have finished high school several years prior, not have finished high school at all, or be completing a ...

Introduction to Convertible Bonds

Convertible bonds consist of the bonds that are easily converted into the stocks. These convertible bonds are issued by the company and like any other normal bonds it has maturity date and face value. The convertible bondholder has all the rights of converting the bond into the predetermined share numbers of the respective company in an identified period. The factors influencing the bondholder converting or not depend on the stock interest rates and prices.

Contract conditions and Payoffs

The convertible bonds market conditions are not standardized and hence making it differ depending on every contract case. The maturity date being one of the ...