Introduction
For a long time, consumers in the United Arab Emirates suffered from unfair competitive practices that they experienced as a result of companies looking to gain the best profits. The companies thus took advantage of the fact that there were no existent rules and regulations that could control the unhealthy competition in the region. Unhealthy competition is act as a barrier to new firms joining that would automatically provide services that are price friendly to the users. Additionally, consumers are supposed to receive quality goods and services from the companies. However, in the presence of weak regulations with regards ...