Question one4
SWOT analysis for Primark.4 Strength4 Weakness.4 Opportunity..4
Threat5
Question 1b..5
Question two6
Motivation6 Maslow’s Hierarchy of Needs.6 Herzberg’s Two-factor theory..6
Question four6
Marketing.7 Primark Marketing Mix8 Price.8 Product.8 Place.8 Question five9 Demand and price9 Quality..9
Question seven10
How globalization drivers affect Primark..10
Cost Drivers10
Government Drivers..10
Technological Drivers11
Market Drivers11 7b. The most Important Drivers (Technological drivers) .11 References..12 Question One 1. a) SWOT Analysis for Primark Strength The primary strength Primark enjoys is a large market. Primark has already concurred most of the European market and is expanding in the United States market. A large market is strength since it provides Primark with a large base of ...