Primavera Seafood Inc. is the world’s largest supplier of seafood. In the case at hand, Primavera is faced with a crisis involving uncertainties in prices of lobsters, yield levels of lobsters, and working mechanics of newly acquired equipment that are used to process the lobsters. As a result of these factors, the company faces the possibility that it may suffer losses from the current supply contract for lobster considering the strict requirements by the purchasing airline. After reviewing the situation, the company has discovered that the break in internal communication processes is the major reason for all the ...
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