Question one
According to the case study, the leadership of Lafley has managed to update the entire brands of P& G through the addition of innovative products. Therefore, P&G has achieved success in consumer goods by offering devices that build on its key products such as Tide Stain Brush, and Mr. Clean Auto Dry that drives without streaking when cleaning cars. Similarly, P& started to approach its products in a more creative manner. For example, it redefined crest that used to be marketed as toothpaste to an oral care brand (Shamsie: 2)
Question two
Procter and Gamble Company sold half of its brands ...