List and describe the four Ps of marketing (Price, product, place, promotion)
The marketing mix is a group convenient, planned tools that an organization uses to get the best response from its target market. It includes everything a company does to get the best demand of its goods. It is also a tool that helps in marketing execution and planning. The four Ps of marketing are divided into four groups, namely, product, promotion, place or distribution and price (Klopper, 2008). The product refers to the services or goods offered to customers by a company. Place refers to activities that make the consumers access the product. Price refers to the amount of cash the ...
