Discussion: Product Review Sites
The main advantage of these product review sites is that they are specific on restaurants. Zagat (https://www.zagat.com/) and Restaurant Engine (http://restaurantengine.com/restaurant-review-sites/) are purely on restaurants. They do not only review existing restaurants but also give information on how to start, run and grow a restaurant business. As such, people seeking information on restaurants will find almost all the information they need, and this helps to attract advertisers. Trip Advisor (https://www.tripadvisor.co.uk/Restaurants) has diversified its reach to almost the whole of the hospitality industry, and this also helps it draw advertisers and spread all related information on restaurants, popular cities, foods, ...
