Essays on Publicity

Merck and Its CSR

Facts River Blindness is a disease affecting people in some of the poorest countries in the world, in Africa and Latin America. In 1978, an estimated 340,000 people have gone blind and about 18 million were infected with the disease. Dr. William Campbell discovered a possible use for ivermectin: It can be developed into a cure for River Blindness. He thus sent a memo to Dr. Vagelos requesting funds to develop the new product. The problem is that the product cannot be profitable. The target communities are not among the company’s target markets. Since these communities are ...

The basic facts derived from the case study that the company, GE Healthcare that is under the GE group. It is in the business of selling products utilized in the medical field such as diagnostic imaging, clinical systems and Intergrated IT solutions such as Ultrasound machines. It is the leading medical systems and service provider in India. The company earns more than 10 million dollars in sales and revenue of more than $15 Billion. The company employs more than 45,000 workers in the whole world. The company merger with Wipro Corporation allowed the business to achieve the majority ...

Introduction

The Marriot International and Renaissance Long Beach Hotel has come under fire after the hotel received a lawsuit from two women over alleged sexual harassment claims. Luz Cuevas and Teresa Evangelista allege that different employees working for the hotel sexually harassed them on more than one occasion and that female workers from the Latin region have on several occasions been the targets for physical, emotional, verbal and sexual harassment by senior employees at the Marriot Hotel. The two women filing the lawsuit against the hotel are Luz Cuevas and Teresa Evangelista who work at the hotel as an on-call ...

Introduction p. 3

Significance p. 4 Trend Drivers and Patterns p. 5 Impact on the Hospitality Industry p. 7 Subway: A Case Study p. 7 Impact on Future Professional Development p. 9 Conclusion p. 10 References p. 11 Chemicals in the food chain and the relevance to the hospitality industry. 1.0 Introduction: In the past, the process of a food chain was simple; foods were eaten as they were produces due to lack of preservation techniques. While it was considered to be important, food was categorized as just a commodity (Gauther, 2012). As industrialization increased, farmers became more distant from consumers and ...

Businesses should always set an example and serve as role models by continuously acting honestly and with the utmost regard for society and the environment. The most successful businesses in the world serve a purpose that exceeds financial gains. Socially responsible organizations pay attention to social and environmental issues and address them using the power of their business. Socially responsible businesses have proven to have sustainable business models, improved recruitment, employee satisfaction, customer loyalty, marketing, richer partnerships and brand perception (Horoszowski). A large portion of consumers believes that businesses should align their financial goals along with social and environmental ...

1. Key Elements of Branson’s Leadership Style In his autobiography, The Virgin Way: If It’s Not Fun, It’s Not Worth Doing, Richard Branson identifies and explains important aspects of his leadership philosophy and style: There are ten of them: (1) “Follow your passion, but protect the downside”; (2) “Do some good”; (3) “Believe in your business”; (4) “Have fun”; (5) “Don’t give up”; (6) “Listen more and talk less”; (7) “Make room for personal time through delegation”; (8) “Go out and meet people”; (9) “Communicate among all levels of your company”; and, (10) “Be happy”. ...

Product placement is a non-traditional method of promoting brands through making them appear in media such as films and videos in a way that looks unplanned. In the early 19th-century cinemas were popular among most of the Americans. In their free time, people will crowd the cinema halls to watch their favorite plays. With the technological advances, people were able to afford personal TVs to watch movies from the comfort of their homes. More movies and films got into the market attracting million of viewers from all over the world. In the mid-1930s, TVs started to outdo radios in ...

Societies have their base on human interaction. For many years, human evolution has depended on communication for fulfilling needs and setting new challenges. The migration of tribes, the first forms of commerce, the birth of civilizations were all possible thanks to communication. One may see the evident impact of communication on the evolution of the world, which has obviously changed from the pre-historic times to the present. Even though communication has not always led to positive outcomes, humans have proven that only good and effective communication leads to success. The transformation of tribes into empires depended greatly on who ...

Introduction

Following the discovery of the extremely toxic contamination of surrounding land, that is believed to have been caused by leakages of the underground storage tanks, ConsoE has decided to handle the case as a crisis. As such, the Office of Communications and Marketing has been tasked with the management of all the information during the crisis, the director will be the official spokesperson for ConsoE.

Crisis Situation

Contamination of land as a result of a leaking underground storage tank Possible adverse financial loss and negative publicity Objectives of the Communication Plan Convey accurate information to the public, employees, local community, and ...

Abstract

This paper presents the research study on a public relation campaign run for positive motivation and psychological perspective of the children with physical disabilities. The paper discusses the background of the campaign #ToyLikeMe and how public relation and other communication tools falling under the umbrella of public relation helped campaign reach to millions of people across the world. The paper utilizes the knowledge of internal and external markets, launch and openings, promotional materials, social media, visuals and images and other tools to understand the importance of communication as one of the most effective strategies for the success of a ...

“Many newspapers, magazines and television programmers make money by reporting on the private lives of public figures such as politicians, sports personalities and entertainers. While the media’s right to freedom of expression should be defended, the media should not intrude into people’s private affairs.” To what extent do you agree or disagree with the statement above? After the growth of media in the twentieth century, people who had earned name and fame have always been in the center of the media receiving the attention of the medias and the public. The media whereby the public figures and ...

Circumstances, where confidentiality agreements are necessary

Nowadays, the intensity of competition among the producers of confectionary is crossing the boundaries of imagination. In order to stay competitive, the businesses have to reduce their overheads, while trying to maintain the appropriate quality standards of their products. These research and development activities require substantial funding, and, in order to safeguard their achievements from being imitated by the competitors, the ultimate contents of products are held in the strictest confidentiality (Hasnas, 2006). Food companies often offer lucrative settlements to those, who have been affected by their products (Maclntyre, 2008). Yet, the majority of such offers have a small, ...

The most important element of Kroc’s strategy was a concept of uniformity. Thanks to his experience in sales, Kroc recognized the significance of uniform standards. His strategy guaranteed that customers of McDonald’s all over the country could anticipate receiving the meal of same size and quality in different restaurants and these expectations would be met by McDonald’s franchisees, no matter where they were located. In order to achieve this ideal of uniformity, Kroc developed standards of operation, trained franchisees and monitored all McDonald’s outlets to ensure that they met these standards. In addition, Kroc’s ...

“I Got No Quarrel with The VietcongNo Vietcong Ever Called Me Nigger.” Sometimes words resonate through time. We hear them and immediately comprehend their importance; even if some don’t comprehend their value at that time. Muhammad Ali will chiefly be remembered as a charismatic and fearless boxing champion. Some, however, will also remember him as an advocate of social justice, speaking out against war, discrimination against African Americans, and support for peace and Islam. Whether as a prominent member of the sporting community or a fierce advocate for social change, Muhammad Ali will regardless be considered an influential ...

Part A. Answer the following questions based on the literature:

PTP (Pretrial publicity) creates a set of problems that forensic social/cognitive/experimental psychologists are uniquely qualified to address. What are some of these problems? Hint: they are psychological (social/cognitive) and legal (procedural/substantive). Thus, begin by addressing: why we are concerned with PTP at all? What are the alleged effects and what does the social science research indicate regarding these effects (be specific in citing literature)? One of the problems, caused by Pre-Trial Publicity is the cognitive one. This means that juries get the information about the case under some circumstances, identified by the pre-trial mass media articles, which they ...

Beneficial Properties

Some of the beneficial properties of globalization for Coca Cola have been: Increased Market Share Today, Coca Cola is known as an international brand, but their success has been due to globalization and their success in different markets (Collins). Globalization has helped Coca Cola to expand their business beyond the American borders and enter new countries over the years. Due to globalization, Coca Cola has been able to reach different markets all over the world. By entering new countries, Coca Cola has been able to reach new customers and increase their global market share. Stakeholders that benefit from increased ...

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Improving Walmart’s Corporate Communications Strategy

Walmart’s image had been steadily eroded by continuing accusations of malpractices and lawsuits to the point that business is experiencing losses. Many have chosen not to shop anymore as a sign of protest. Walmart must a take a proactive stance in facing negative publicity by defining and implementing a communications strategy. Walmart’s detractors have testimonies and evidences that they are willing to bring to court and if there is truth in any of these, the best that Walmart can do is to recognize them and present a conciliatory stance rather than denying accusations, covering ...

Article #

Ruva, C., McEvoy, C. & Becker Bryant, J. (2007). Effects of Pre-Trial Publicity and Jury Deliberation on Juror Bias and Source Memory Errors Applied Cognitive Psychology 21, 45-67. Is the decision of the jury as objective as it should be? In their article, titled “Effects of Pre-Trial Publicity and Jury Deliberation on Juror Bias and Source Memory Errors”, authors Ruva, Mc Evoy & Bryant, discuss the issue of jury impartiality by analyzing the degree to which the access to media information affect the decisions of the jury member and cause them to interpret the evidence either in favor or against the ...

Internal analysis of Enbridge Inc.

Introduction Enbridge Inc. a distribution and transportation of energy company operating in the United States and Canada. The company is divided into five segments to facilitate its operations and achieve its long-term corporate objectives. The sections include Liquids Pipelines; Gas Distribution; Sponsored Investments and Corporate and Gas Pipelines, Processing and Energy Services (Finance.yahoo.com, 2016). The company operates a common carrier through the Liquids Pipelines segment by contrasting natural gas liquids, refined products, and crude oil pipelines as well as terminals. The Gas Distribution Segment is a natural gas utility serving industrial, commercial and residential customers in Quebec, New York, ...

[First Name Last Name]

Artistes Portico Value Proposition Artistes Portico will be a social media platform/application, which will aim at facilitating the communication between the rising artists, upcoming artist, current artists, and venues/potential hirers. It will allow user artists to create their comprehensive professional profiles that will feature their personal profile, artistic work and its portrayal, qualifications and training, testimonials, rankings, reviews, availabilities and schedules. The platform/application will not only enable them to portray their work and professionalism but would also facilitate them to outshine in their respective category/market niche. For instance, the layout will explicitly categorize the artists ...

Assignment 2

Strengths Neiman Marcus has a strong American luxury brand portfolio. Its strong customer loyalty adds up to its strengths. The company’s market sustainability is enhanced by its recession-resistant clients who have considerably high discretionary spending (Leslie, 2016). Besides, the organization has conspicuous, eye-catching multi-channel retail formats thereby attracting a large group of the upper middle class and the upper class. The organization’s departmental stores are located in upscale areas where the target customers including the celebrities and the wealthy class can access them.

Weaknesses

The store’s marketing and global exposure are relatively low compared with the standards ...

Question 1

What makes a business a sustainable one? Discuss the theory and practices associated with sustainability using examples from your own learning during the module. Sustainable business refers to a business model that has low negative impacts to the environment, society and to the economy at large. A sustainable business is the one that has the ability to meet the triple bottom line (TBL). TBL is an accounting framework that encompasses the social, environmental and financial responsibilities. This termination was coined by John Elkington in his 1994 publications on the triple bottom line. He reflected on the drivers that had ...

(Professor/Instructor) (College/University/Institute)

The digital revolution that reached its peak in the second part of the 20th century pervades its influence on every facet of the global society. One of the effects of a society impacted by this evolution is the faster access to data and the availability of the global community to that information. Nonetheless, there is another instance that is changing the operation of contemporary society-extremism. Examining all of its contemporary features, extremism is posing a two-pronged threat; one, it impacts the global community and two, terrorism impacts the changes that society will undergo. It is only after ...

Introduction

The Deepwater Horizon oil spill started in April 2010 in the Gulf of Mexico on the British Petroleum-owned Macondo Prospect. Taking after the blast and sinking of the Deepwater Horizon oil fix, an ocean depths oil gusher streamed for almost 90 days, polluting the sea water with crude oil and killing off most of the plant and animal life in that ecosystem. Current BP authorities wouldn't remark on the record for this story. Be that as it may, individuals acquainted with within BP's emergency control exertion and outside specialists say at an early stage, BP didn't have an advertising ...

Please explain with examples how a social networking site or applications, such as Facebook or Instagram, may include multiple levels of communication. Please mention at least two levels communications identify their definition as included in our textbook, and explain how the examples are connected to the two levels of communications. Social media can contain several levels of communication such as interpersonal communication and group communication. Interpersonal communication is “the intentional or accidental transmission of information through verbal or nonverbal message systems to another human being, (Hanson, 2014, p. 38). While group communication is when one communicates with an audience ...

Project Description

Purpose This project aims at organizing grade 12 volunteers of Westside High School in collecting blankets, clothes, and shoes from donors in both the school and the community. The items will be delivered to the Heartland Hope Mission to supplement the resources it offers to the needy. The target outcomes for this project is to instill a greater sense of social responsibility and citizenship in the participants and reinforce the strategic plan of the school to strengthen its outreach to communities. From the community resource analysis, it was evident that Westside Schools fell short in reaching out to minority ...

Introduction

Radical extremism is a sought after media subject today. However, the real picture is always missing. The entire world focusses only one type of radical extremism. The world chooses to forget that there is yet another type which is far more dangerous. The callous campaign of the Crusaders in the Eleventh Century destroyed the peace in the Middle East and is responsible for all the animosity towards the West from this region. Yet, European scholars at the time did not document the massacres or acts of cannibalism by the Crusading armies. Similarly, while the Western media is busy covering ...

NCAA Governance

NCAA athletes should be paid to protect these student-athletes from being exploited by the universities to profit from commercial enterprises. The present set-up of NCAA is that it has three divisions namely, Division I, Division II, and Division III. Under NCAA rules, Division I and Division II universities and schools are allowed to offer scholarships to the student-athletes for playing a sport. For Division III, the universities or schools are prohibited to offer any athletic scholarships to the student-athletes under this category. Currently, the NCAA has prohibited the student-athletes to receive payment in whatever form for their athletic skills ...

Industry Case Study Report

Industry Case Study Report

Abstract

The world has become increasingly mobile or that is what the statistics shows us. The number of tourists across the world has been rising all through the years barring a few occasions like post 9/11 in 2001 and during the global recession period of 2008-2010. The latest data shows that the international tourist arrivals have increased by 4 % to reach a record 1.2 billion tourist arrivals in 2015 . Almost all the major markets exhibited positive results and is it is expected to upkeep the momentum in 2016 as well. New Zealand also continued to show ...

Kim Kardashian in Public Eye

Celebrity has become a staple in households. The big growth in social media platforms, reality shows and mobile applications – all has made celebrity news and gossip more common at home, school and workplace. In sharing entertaining information (aka infotainment) users of social media and viewers of TV reality shows compete in sharing and spreading celebrity news and information. In recent years, Kim Kardashian – and her sisters – has emerged as power on social media platforms and TV among all age segments. This rise is partly justified by reasons related to rise of social media, partly by how Kardashian sells her ...

Methodology (Chapter III)

This chapter describes the methods used in this study. The study is organized in the following sections: Participants & Setting, (2) Focus group criteria (3) Study procedure, and (4) Collection data

Participants and Setting

The study involved eight (8) participants who belonged to six (6) different colleges/universities around the state of New Jersey. Those included New Jersey City University, Rutgers University, Felician College, Bergen Community College, Kean University, and Saint Peters College. Most participants were Hispanics with the exception of one Italian participant. All participants demonstrated a literal attitude and their interest in the topic made their recruitment extremely simple. They were asked ...

COCACOLA COMPANY

Coca-Cola Company Introduction Basing on the report of the EDGAR and United States Security and Exchange Commission, Coca-Cola Company is one of the best non-alcoholic companies leading in various global operation sectors like marketing, manufacturing and distributing its products at global level. The company’s main products include different beverage products that are distributed around the world, and it also distributes concentrates and syrups globally. The company has several objectives. Some of them are serving customers adequately, valuing their interest, protecting company's assets, minimizing business risks and maintaining a sustainable environment that is often friendly to customers.

Segments of the general external environment that affects the company

Coca-Cola Company ...

REFLECTION ABOUT TWO FILMS

Summary: Steve Guibord (Starbuck’s Patrick Huard), who was once a stardom in the hockey team is vetted in as the Member of Parliament. As a hockey player, his career entirely comes to an end due to the phobia he had towards flying. It happens that one of the Members of Parliament (MPs) falls ill, and the only person who was valid for the deciding vote was the former professional hockey player, Steve Guibord. His vetting in was so crucial to Canada since he was the one to make a decision on whether or not his country was to ...

Business Plan for Super Green Smoothies

EXECUTIVE SUMMARY Health is an important factor in everyone’s life, and people in the United Kingdom are moving towards healthy eating and drinking options with increased awareness of health related issues. However, it is determined that after having a boost in juices and smoothies market, now both of the markets are facing a decline in sales because of the negative publicity of smoothies. Smoothies faced negative publicity that they contain ingredients that damage teeth and high calories. Other smoothies those are famous with the label of green (organic) use sugar in their smoothies. There is no product in ...

Managed care does not involve an entity, rather a wider category that involves various healthcare delivery practices and structures, physician incentives as well as the developed relationship with physicians. Even though managed care structure undergoes the challenge of avoiding conflicts of interest hence leading to under-treatment, others are more challenged compared to some. Whether the MCO minimizes physician conflicts of interest depends on the manner in which they are organized and financed, the degree of physician involvement in managing patient care quality as well as the nature of the incentives used in controlling costs. The structure of managed care ...

Business Plan Proposal

Business Identification of Problem Poor publicity can affect a wonderful product and can lead to an uphill battle getting back into good standing with your customers, community, employees and stakeholders. Competent leaders are a necessity to rally teammates in tough times, even though acquiring and retention of qualified individuals may pose to be even more of a struggle. Recently, Transurban, the company that designs and operates the Express Lanes on I-495, I-95, and I-395, have taken on some bad publicity with civil lawsuits, deaths on the Express Lanes, back-ups on the lanes that are a result of user accidents ...

Marketing Techniques for SME’s

Introduction Small and medium-sized enterprises (SMEs) form the backbone of the Europe’s economy since they represent about 99 percent of all the businesses in European countries (Rahman & Ramos, 2012). Such business forms have spread intensively to other parts of the world including the developed and the developing countries. The establishment of SMEs in different economies of the world has been closely associated with the economic growth, high levels of innovation, job creation, and improved social integration among people of different parts of the world. Considering the spread of SMEs in the world and their impact on different economies, ...

Final Take Home Paper

3. The Importance of Artifacts on Establishing Social Business Practices within Organizations There are various artifacts that contribute to the overall design and success of a business. The first artifact refers to the mainstream business needs, goals, and objectives, which impacts in communicating business drivers in its social business strategies. The second artifact refers to social tools, infrastructure and various standards, and it helps in the identification of a key technical element that shall be invoked in solving various social issues to a business. The third artifact refers to security and identifies issues which help in the enumeration of ...

A relatively recent publicity campaign that caught the attention of a big population of people on a global scale was the “tweeting Potholes” (Matchar, 2015). This campaign was aimed at drawing the attention of the Ministry of Works in Panama to work on the potholes along the roads and streets. The poor street conditions were becoming a bother to the citizens of Panama and the Ministry was reluctant to take any action. As a result, a team of Telementro Reporta news show, P4 Ogilvy, and Mather advertising agency came together and prepared some motion sensors that were fit into ...

Publicity Campaign Proposal

Animal Rights: Publicity Campaign Proposal Considering the vast amount of stereotypes developed around animal rights activism, it seems that animal rights advocacy has been successful with their campaigning in that it has gained widespread attention. That being said, not all tactics used in animal rights campaigning is effective. Since negative stereotypes continue to plague animal rights advocacy, there should be a better way to educate the public without alienating certain members of the public. For example, calling meat eaters murderers is not an effective means of gaining sympathy towards animals, but showing footage of animal abuse at meat-packing factories ...

Communication is a vital tool in handling critical issues in an organization. The essence of globalization has made the world get firsthand information as it happens elsewhere in microseconds. The advancement in technology is accredited to the continued looming crisis experienced in offices and business. Similarly, the digital word has experienced particular content going viral often shared in social media, for example, Twitter, Facebook, and Instagram. Clients raise such complaints. The article highlights the plights client and individuals go through in trying to solve communication crisis. Further, different scenarios are presented to reinforce the author’s main argument and ...

Proactive planning is defined as taking the initiative of coming up with a plan at an early stage, schedule crucial events and get prepared for success. In proactive planning, desired future is designed earlier enough. Ways through which the set goal can be achieved is then invented. Unlike in the reactive planning where crisis happen and then efforts are put to correct, proactive focuses more on action and result based activities (Eagle, Dahl, Czarnecka, & Lloyd, 2014). Identification of opportunities and looking for the best way to exploit that opportunity is what proactive plan is all about. It involves taking ...

Given the foundation that Sony’s PR team laid, it should strive to adopt robust strategies to build media relations and generate publicity. At the heart of media relations is the strategic deployment of the media to tell an organization’s story. It disseminates information regarding the objectives and mission of the organization to the audiences spread across different regions of the globe. At the same time, media relations involve the transmission of messages through the mass media. Where effective media relations are widely promoted, publicity is generated. Sony sought to adopt this strategy. One of the invaluable strategies ...

Seton Hall University

Abstract Introduction Politics has been a major driving force in the US economy and arguably all other economies in the world. It is therefore of little surprise that much of what is covered in the media and by journalists revolves around politics. The mainstream media has been the main means of communication between politicians and their supporters. For years on end, politicians have been using print, visual, and audio media to send messages and agendas to the people. These forms of media became instrumental especially during elections periods. They were the main means of reaching out to a large ...

Pablo Larrain's movie reflect on the events of the 1988 Chilean referendum on a character named Rene's Saavedra who runs a television show aimed at ending General Augusto rule. Coexistence between idealism and rebellion are among the major elements covered in the film. The "NO" film not only entertains but it provides shades light on cultural and social problems affecting the Chilean citizens. One of the major issues raised in the movie is social injustice and the need for democracy. Chile's ruler was a dictator called Augusto who made the life of the various Chile citizens miserable (Stern 7). ...

Organized crime is something between conventional crime and terrorism. It has similarities with the both as well as differences from the both. Perpetuity is the first feature which differentiates organized crime from the conventional one. While the activity of conventional criminals stops with these criminals’ arrest or death, the activity of organized criminal groups usually continues even if one of the members disappears from the scene. Besides, organized crime has more possibilities to diversify their activities. While conventional criminals specialize in one type of crime, criminal organizations can be engaged in different types because their members have more power ...

Mikhail Gorbachev, the first and the only president of the USSR could go down in history as the greatest reformer. Several times the fate of Gorbachev gave him a historic opportunity to preserve the country and bring it to a new level, but Gorbachev could not do it because of an enormous amount of external circumstances and, above all, his unwillingness to fulfill the mission of the head of a state. Being a very good person by nature and on the top of the pyramid at a crucial moment in the history of Soviet Union, Gorbachev led so called ...

Marketing Essay

We were assigned the task of carrying out promotion of a real project at the Wilkes University. We were a team of three members who got involved in serious efforts to create awareness and promote acceptance of the project at the university campus. We are delighted that our efforts turned out to be positive and yielded results as per the expectations. We worked on the promotion of the concept of Multicultural Student Coalition as a team of three members namely W, K and D. W was in charge of setting up the poster for promotional activity whereas, K and ...

Each and every region on the planet has its own traditions and customs; basically, in the other words – its own culture. There is no doubt that all of these aspects or elements of culture are based on the geographical area of the aboriginal people’s living. Nature plays the prominent role in the humanity’s life. Folklore is that specific type of literature, which people are passing from generation to generation through songs, visual art, tales, legends, ghost stories, etc. According to this, there are a number of scientists and researchers all over the world, who are highly interested ...

Part a

I was privileged to interview the Nurse Manager in the facility that I am currently undertaking my practicum with the intentions of having a better understanding of the working of the organization. She informed that the overall goal for the operation of the facility is that at the end of it all, the levels of patient satisfaction will be high, job satisfaction on the side of care will be improved while the reputation of the facility is targeted at remaining high on the eyes of the clientele.

The specific objectives and goals of the organization, however, are as follows;

• To have a process that is targeted at approving and revising both ...

Introduction

Corporate social responsibility (CSR) entails the practices that are undertaken by the organization as a way of giving back to the society b solving the social or environmental issue. For instance, the business may fund projects in the community such as schools programs and clean water projects. Additionally, the corporations may undertake climate change activities such as planting trees and reducing emissions as well as funding for research for common good such as Ebola and cancer programs. Implied, the corporations bet on these projects to create customer awareness and as a way to win their loyalty in the long-term. ...

[Economics]

There is a significant difference between private and social costs. Private costs include the costs the company spends on buying capital equipment, purchasing sources and materials, utilities, hiring employers and others. These costs are paid by an entrepreneurship and are included in the process of production of goods and services. In addition, there is such a term called “external costs” which are never displayed in the statement of income, no matter who pays for them. For instance, a firm decided to save money by not installing a proper equipment to prevent air pollution. As a result, publicity have ...

Comparison between Tourism in Delhi and Beijing

Beijing and Delhi are some of the world's renowned cities, located in some of the worlds, most populated countries. They are also major a tourist attraction sites in those countries contributing a significant amount to the country's GDP. They also have some of the oldest sites that preserve the native culture and the national heritage. India and China have become popular tourist destinations due to the presence of these cities. In essence, in the past decade, tourist volumes have increased following extensive marketing and improved international relations, especially in China. The paper shall compare and contrast tourism for Beijing ...

Institutional of Affiliation

Chun-Ping Changa and Chien-Chiang Lee research to identify whether presidential approval varies with the economic performance of a country have found out that people approve more of regimes as their economic performance is. This nonlinear relationship identifies that presidents whom the economy performs best when they are in power will receive more approval than those who the economy goes downhill. Due to the recent unemployment rates and recession and raising debts of Americans President Barack Obama popularity had been going downhill, the little unpredictability of the economy results to quick reaction from Americans than any other incident. Voters have ...

Introduction

In the American legal system, the rights afforded to a defendant who has been accused of a crime are fundamental and of paramount constitutional concern. The Framers were cognizant of the potential for government abuse and ensured that a criminal defendant’s rights were protected. The Sixth Amendment provides that in criminal proceedings, “the accused shall enjoy the right to a speedy and public trial, by an impartial jury” (U.S. Const. amend. VI). Thus, the Sixth Amendment safeguards the criminal defendant’s right to a speedy trial and guarantees that defendant is entitled to a trial by a jury ...

The Tax Partner was against amending the prior year’s tax return because the client in question had not consented to it. Tax practitioners are precluded from unilaterally amending previously erroneous tax returns. Client’s consent and instructions must be sought first. There are a couple of ethical issues that arise in the case. To begin with, the fact that John was assigned the tax of preparing the tax return yet he was not the one who was given instructions directly by the client raises ethical concerns. Moreover, John’s unwarranted disclosure of information regarding the previous year’s ...

Background

The dream to start a low cost airline company came to Rollin King’s mind in 1966. He walked into Herb Kellers office of law with the idea and wanted to serve the Dallas, San Antonio and Houston cities .The business aspect of the airline was at its peak in 2008. There were a large number of people flying the airline than any other competing company in the U.S.

Customer Service

The company’s dedication to customer service is exceptional. It is controlled by the need to remain on the market grid and it is the biggest advantage that the company ...

Gone were the days when an African American would get into trouble for drinking water from a white water fountain. The better part of the 1040s characterized racial segregations that were not only strictly enforced by the laws as instituted by Jim Crow but also by the age-customs. At this time, the civil rights movement was still in infancy. The laws that governed voting as well as access to public facilities and jobs in an equitable manner were mere fallacies and decades away from attainment. The Africa Americans could not even make to eat or drink from the restaurants. ...

Uber has been a very aggressive company when it comes to its marketing and operation strategies. The transportation network company (TNC) has managed to abolish any obstacle that has stood in its way in terms of legal authorities, competitors, transportation delays, and high demand, etc. Despite the fact that the company has experienced massive success in recent years due to its unique business model, the young company continues to face various obstacles in its operations and their growth. The key problem that the company seems to be facing is that of the effect of aggressive opponents on its customer ...

The Intersection of Environmental, Energy and Agricultural Policy

An Article Review Abstract Policy on biofuels provides limited support to make the energy a possible replacement for fossil fuels. As such, it is advantageous to detect the problems first before making a move. The article focused on the economic benefits of biofuels, as well as its relationship with the other related factors. With that, it is recommended to redesign the policies and make more subsidies for biofuels.

Acknowledgement

I would like to thank my adviser for guiding me with insights to make a good article review, and for the support and advices to make it suitable for the academic ...