Essays on Puma

The City and State

Macro Environmental Factors: Adidas The two main macro environmental factors impacting Adidas are legal and socio-cultural. In 2015, Adidas brand faced financial turmoil due to several factors, which led to a drop in its sales (Peterson, 2015). The executives failed to create the products that were supposed to appeal to changing taste of the American customers (Peterson, 2015). Adidas has not been as successful as Nike in signing sports celebrities for endorsements. Nike signed a deal with Basketball superstar Michael Jordan and today the Jordan brand is one of its most profitable subsidiaries. Adidas is yet to achieve that ...

5. Channel Performance Assessment Puma has established strong distribution networks through the multibrand store front and Puma stores which are located in major cities across the world, from which customers can access its products in over 120 countries around the world. Wholesale is the main distribution channel for Puma. Puma is focused on expanding its distribution channels even more by opening more retail outlets throughout the world. The distribution channels have not achieved the full sales potential as evidenced by the drop of Puma’s currency in 2013. The omnichannel for instance has had some challenges and conflicts that ...

Introduction

The paper is commissioned to perform financial analysis for Nike Inc. As part of this analysis, we will extensively discuss the current position of the company in the industry and how well it is forecasted to survive in the future amid the ongoing developments in the industry. However, the main focus of this paper will be to unearth the financial standing of the company over the recent past two years using the tool of financial ratios. In order to incorporate cross-section analysis in our analysis, we will also compare the ratio multiples with the competitor firm, Under Armour.

About the company

Founded ...

Executive Summary

This paper elucidates about the world’s 2nd largest sportswear manufacturer – Adidas. It first offers a brief introduction to the brand, its history, and existing market position. It further offers details about the background and target market of Adidas. The next section elucidates about the strengths, weaknesses, opportunities and threats associated with the brand. Afterwards, brand structure and brand architecture of Adidas have been discussed. Lastly, it offers some strategic recommendations that can be potentially used by Adidas to enhance its brand performance.

Introduction

Adidas AG is the 2nd largest sportswear manufacturers across the globe after Nike. It is also ...

Evaluation of Marketing Strategy

Introduction4 The brand.4 The organizational strategy.5 Strengths of the marketing strategy..6 Weaknesses of the marketing strategy..8 Marketing mix..8 Product..8 Price..9

Place.9

Promotion.9 Conclusion10 Appendices10 Appendix 1: SWOT Analysis..11 Appendix 2: PESTELEL Analysis..11 Appendix 3: Michael Porter’s Five Forces Analysis12 References List ..13 Executive summary Nike, Inc. is a leading manufacturer of footwear, apparel and equipment globally. The company has enjoyed a long history of success due its consistent marketing strategy that gives it a competitive advantage. Nike uses a various strategies to maintain its lead in the vast global market. This study assesses the effectiveness of the marketing strategy ...

Intensive Distribution

Intensive distribution is also referred as the mass distribution strategy, where market offerings are necessarily supplied to all the possible purchase points. Common examples of products distributed under the intensive distribution approach include beverages, brewing brands, cigarettes, chocolates, biscuits and FMCG products like detergents, shampoo, soaps etc. (Mangiaracina et.al, 2012). For instance, Pepsi has employed an intensive market distribution strategy to supply Pepsi Cola at every retailer. This is because the potential buyers of Pepsi are made up of mass audience that could be from any demographical segment, social class, and geographical regions. These buyers tend to purchase a ...

Part A:

About the company and other related information Founded in the year 1924, PUMA is a Germany based multinational entity that designs, manufacture and sells athletic footwear, apparels and other related accessories. The company was formed by two brothers,Adolf Dassler and Rudolf Dassler but owing to family quarrels, Rudolf separated from his brother and took over the company, eventually naming it Puma. Over the time, the company has expanded its product offering and it now offers products in various categories of sports. In addition to its principle brand PUMA, the company also offers its products under the name of ...

The case is about New Balance Athletic Shoe Inc. and how they are planning to increase their efficiency and quality in their operation processes through the implementation of lean manufacturing. At this same period, two of the leading shoe producers Reebok and Adidas have merged hence New Balance needs to focus on ways to counter this move in order to sell effectively.

New Balance was founded in the year 1906 in Boston by William J. Riley, and it was formerly known as New Balance Arch. William was a 33-year old British, who dedicated himself to help people with feet ...

The sixteenth-century Inca Empire was one of the largest states in the worldat that time. It included most parts of modern Peru, Ecuador, Bolivia, and northern Chile and reached into contemporary Argentina. The Inca called their empire the Land of the Four Quarters, which began as a state of many small rival kingdoms. To hold this linguistically and ethnically diverse state together, they depended on religion, a well-organised bureaucracy, and different forms of labor taxation.

Inca’s one of the expressive forms was their religion, which rituals were aimed at winning the favor of the gods, who were often equaled to ...

NIKE AND ADIDAS

Promotional strategies of Nike and Adidas Nike is an American multinational firm which was started in September 8, 1969. It is a firm which designs, develops, markets and sells footwear, apparel and accessories on a worldwide scale. NIKE is a top seller in athletic shoe wear category as well as athletic apparel worldwide. Nike is not only the leading supplier of athletic shoes and apparel but also sports equipment and miscellaneous other products. The company was born in 1965 by Bill Bowerman and Philip Knight under the name of blue Ribbon Sports. It came to know as Nike in 1978. There ...

- Robins, G. “Understanding Ancient Egyptian Art”. The Art of Ancient Egypt by Robins. Cambridge, Massachusetts: Harvard University Press, 2000. 12-29. Ancient Egyptian Art continued essentially unaltered throughout the long history of the Ancient Egyptians. In order therefore to be able to understand it, one should learn about the functions and techniques of art in Ancient Egypt but also about the religious and cosmological beliefs of the Ancient Egyptians. Robins, places Ancient Egyptian art into its cultural, social and religious context and thus allows the reader to fully comprehend it. As we have covered Ancient Egyptian and ...

NIKE

The success of Nike lies in its pledge to a detailed analysis of future opportunities in meeting the requirements of the customer wants in accordance with the current trends. In addition, tapping in new segments is also a significant endeavor of Nike. The primary focus of any business has to be the customer; marketing management has to take the lead in researching the customer and the markets, in order to promote strategies and Nike has been leading in all the mentioned fronts with aplomb. It is imperative to delve into Nike’s historical perspective, the word “Nike” is derived ...

Brand Building: Nike’s Case

Abstract This is a research paper focuses on product brand building. It uses both primary and secondary sources to analyze the Nike’s footwear brand equity and positioning. The primary source was abstracted from an interview involving a loyal Nike’s football boots customer. The secondary sources were obtained from articles published in journals.

Introduction

Brand building is a critical exercise that often takes many companies long time to achieve. Brand building creates brand equity which is the justification provided for preference of one brand over alternative brands. Brand equity can also be defined as extra value a brand name adds to the ...

Cougars are beautiful, elusive wild cats. They are known by several names including, Painter, Florida Panther and Mountain Lion among others. In Latin America, the Puma concolor is commonly called Puma. Just as their habitats vary among wide ranges, so does the color of their coats. Depending on their environment, their coats may be brown, sandy tan, light silver or gray. Their offspring are born with spots that diminish into a shiny coat when they become adults. No matter how dark or light the cougar is in color, it can surely hide in the background within its habitat. Although there ...

Personal Selling Presentation Report

- Business card

Organization name: Nike

Headquarters: Beaverton, OR Customer Service: +1800-344-6453 Description: At Nike, we believe in quality. Our employees and staff are dedicated in designing, developing, manufacturing and offer a worldwide marketing and selling of sports attire; apparel, footwear, accessories, equipment and other services. All over the world, we are the best. Why you should try us: We are renowned for providing quality products and services as compared to our customers. The reviews from our clients say it all.

Nike- Just Do It!

- Sales objectives Coordinate and facilitate the development of new advertisement campaigns with various advertising agencies so as ...

iSport Business Plan (Instructor Name)

Introduction to iSport

iSport’s mission is to present consumers with the widest variety of designs, styling and clothes that can be used for all kinds of sports, athletics and active living. iSport provides customers access to all major brands and styles for any outdoor activity, from river rafting, running to yoga and winter sports. Given the wide range of brands and prices, iSport can meet the athletic clothing needs of a wide variety of sports enthusiasts, from the beginners to the semi-professional athletes. The collection will encompass not only the major brands like Nike, Adidas, Reebok, ...

Introduction

The shoe industry is known to be one of the non-environmental friendly industry segments. The use of hazardous raw materials and chemicals while manufacturing shoes, especially the use of highly toxic element chromium, adhesives, toxic solvents and non-renewable synthetic materials can do serious damage to the environment and human health. Apart from, a large amount of water is used to manufacture the materials like leather, fabrics and synthetic petrochemicals (Grahame 2014). Therefore, it is very important for the shoe companies to practice sustainability. In recent times, a trend of environmental consciousness has engulfed the shoe companies. Most of the big shoe ...

Introduction: Marketing Planning

Marketing is the process used by organization in developing and implementing a plan to pinpoint, anticipate and fulfill customer demands. The plan should ensure the firm makes sufficient profits. Marketing research and marketing mix are the two elements of marketing planning used to identify and anticipate customer needs as well as meet their requirements. In marketing planning, one deals with gathering, recording and analyzing information about the clients, the product, the market and the competition in the market (Miskelly, 2013, P. 65). The findings of this process help the management in making important firm decisions. Having an adequate marketing planning ...

Competitive Forces

Competitive forces that are in the Sporting and Athletic Goods Industry are; Rivalry among the competing firms, there is a lot of scrambles for the customers. Calloway Golf, Nike, Puma, Adidas-Reebok and Fila, are rival companies. Firms are looking to lower their prices, improve on the quality, and improving on how they respond to market changes. Firms are responding to market changes by developing new styles and models and availing the products directly to the retailers. There is a prospect of evolution of substitute products and services in the business. This situation occurs when companies from other industry try to enter ...

The Florida Panther is one of many different species of panthers in the United States. While all are fairly similar, each species has adapted specifically for the terrain and hunting in that particular area. The evolution of the Florida Panther is a tale of an animal that is well equipped to handle its natural environment, but not the interference of humans that has put it on the Endangered Species List. The taxonomy of the Florida Panther is as follows; “Kingdom- Animalia, Phylum- Chordata, Subphylum- Vertebrata, Class- Mammalia, Order- Carnivora, Family- Felidae, Subfamily- Felinae, Genus- Puma, Species- concolor, and Subspecies- ...

Puma and Adidas have been are among the most renowned sports shoes manufacturers all over the world for more than half a century. These companies have supplied shoes to world-cup football teams, Olympic athletes, boxers, hip hop and rock stars to name but a few. However, these two companies might not have existed without the bitter sibling rivalry between two brothers; Adolf and Rudolf. This paper discusses the history of the two brothers and their company before splitting up, the characteristics of the two brothers and what resulted in the split up. Adolf Dassler was a German soldier who took part ...

Adolf Dassler’s life in Germany

Born in 1900, in Bavarian mill town, in the Germany, Adolf “Adi” Dassler founded the Germany sportswear firm known as Adidas. While he was in his teenage years, he learnt how to make sport shoes immediately he returned from the First World War. However, his initial occupation was baking pastries (Berger, 2008). Luckily, his father gave him support after he secured a job in shoes producing factory; he advised him on various ways through which he could design quality footwear. Additionally, his own experience in athletics, advice from medical practitioners, and coaches of various games advised him on the best ...

Table of Content

Definition of key terms 2

Introduction 3 Background information 3 Factors influencing the purchase of footwear 4 Personal characteristics 4 Individual circumstances 6 Social environment 7 Components of attitudes influencing behavior 8 Cognitive 8 Affective 9 Conative 10 Conclusion 11 Bibliography 12

Definition of key terms 1. CEO-Chief Executive Officer 2. NIKE-A US based Footwear Company, that manufactures sportswear and other sports apparels 3. ADIDAS-this is a German owned sports ...

I have been going through the materials you brought back from Europe and I fully agree that they are a reliable source of information in preparation of Puma Sports House’s exercise program report. However as you had pointed out earlier, there is a need to maintain originality when writing this report. I have been thinking about this and have come up with a couple of solutions on how to maintain originality.

One, I will use the materials given as only a guideline of what is expected in the report. This means that our company’s report won’t be a duplicate of the ...