Report on the relationship between assets and sales
Executive summary A company’s investment in foreign assets has a bearing on the amount of foreign sales it makes. The regression analysis indicates a positive association between the ratio of foreign sales to total sales and the ratio of foreign assets to total assets. This implies that transnational companies should invest more in foreign assets to improve their foreign sales. They should also consider other factors affecting foreign sales such as international marketing strategies including advertising expenditure, among others. Investment in foreign assets is not the only contributor to foreign sales as indicated by the model’s coefficient ...