An Investigation of the Impact of Sky Scanner on the Travel Choice of Chinese Customers
Introduction: There is an increasing demand, among consumers for competitive, and easy to access travel solutions. More specifically, online applications offer comparison of travel options, and low rates to travelers, in a do-it-yourself travel economy that has moved away from using formal travel agencies, and instead moved toward self-sufficiency supported through web sites that over agent-like services. One such service, is Sky Scanner, however, the embattled company has suffered from a large amount of negative publicity, and has struggled to adequately serve the target market. The following study, therefore, seeks to consider the impact, or potential impact, of Sky ...