Essays on Ralph Lauren

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Critically Explore Baudrillard's Concept Of ‘The Finest Consumer Object' Concerning Relevant Media And Cultural Examples.

Introduction Jean Baudrillard is the French culturalist theorist who has majorly contributed in the fields of sociology and philosophy. According to Baudrillard, modern consumption concept has been seen in the most of the parts of western societies. Consumption is said to be a global response that justifies world's cultural system. As per Baudrillard's assumption, the word consumption has replaced the concept of satisfaction with product differentiation. Today, consumer market is more actuated to buy those products which have brought uniqueness and differentiation to them. ...

Business Strategy Analysis

One characteristic attribute of the fashion industry is its predisposition to change; therefore, an innovative product may become irrelevant and lose market share within a short period. Consequently, this element necessitates for continuous product development coupled with market research to maintain a competitive advantage. In some industries, having a R&D department is a competitive edge, but in the fashion sector, it is a survival tool. These rapid changes in the industry are not limited to products only, as marketing tactics and other business strategies need to be constantly reviewed. The emphasis on customer engagement is increasing in this sector ...

Some of the top names in the fashion industry are turning up in mass-market retailers near us, and it seems that we do not have to be famous and rich to buy them. Recently, many high-fashion designers have been going low and following are some of the best examples. The best example of a high-fashion designer going low was Isaac Mizrahi’s alliance with target. Even though his couture career was in decline during his partnership with Target, but he can be regarded as the pioneer of this trend. In fact, going low-rent actually prove to be beneficial for ...