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IBM’s Changed Strategy IBM (International Business & Machines) is famous for transforming from survival to successful company, changed its overall business strategy due to intense global challenges and competition. The company started as a Hardware Production Company in the early 1900s then transformed to a Service company in late 1900s. Now, IBM has become a Software Developing Company after vast transformations and changes in strategies. IBM faced the diverse range of challenges including demands of globalization, innovation, and growth that encouraged IBM to revise the business strategies. However, this change was formal planning process based on three global key ...
