Harvey Cox is a professor from Harvard Divinity School. He thinks that fundamentalism is in its dying stages and will be replaced by a new era of mysticism as the chief driving force of religiosity. He is probably wrong. Mysticism is something of a catch-all term, and Cox himself doesn’t especially like the term because in common usage it has a fuzzy, ill-defined definition that he feels undercuts the important parts of what he means by mysticism. He defines it in an experiential way, and uses it to refer to an encounter with God or the spiritual that ...
Essays on Reorientation
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Netflix’s marketing strategy change
Introduction Change is an integral part of everyday life both for organizations and individuals. It is often considered negative, since it involves a certain level of stress for the system and a disruption of the conventional organizational practices. However, along with the negative side, change also entails benefits, if it is conducted in the right way. This paper aims to present an example of the recent change in Netflix strategy and to explain the possible reasons for its failure. This example applies change management theories and concepts to the Netflix case, in order to identify what went wrong and, thus ...