Introduction
Organizations providing marketing research services are becoming prominent in the worldwide corporate sector. Particularly in the United Kingdom (UK), these firms are operating actively in every possible industry and assisting organizations to meet market requirements. Among innumerable research firms, the two prominent and trusted entities are Taylor Nelson Sofres (TNS) Global and Kantar Group. These research firms use various tools and techniques, and provide services that enhance the decision-making process and productivity of the organizations. Besides the benefits of utilizing these firms, some reasons still discourage organizations to hire and deploy these firms within the work facility. This paper ...