Essays on Research In Motion

Marketing

Introduction The Canadian Wireless Telecommunications Association represents the majority of the wireless communication industry in Canada with members ranging from wireless data and voice service providers to global smartphone brands. In order for the organization to better represent the telecoms industry to consumers in Canada, a market research of the top smartphone brands was conducted to determine the current market conditions of the three smartphone brands namely iPhone, BlackBerry, and Nokia. The analysis of the three brands involves gathering important information about including financial performance. In addition, the study will also determine what the customers are saying about the ...

RIM or Research in Motion is now known as Blackberry, a world renowned name in wireless technology which has transformed the cellular phone industry with its innovative line of products. The company has more recently launched a new mobile handset, the Z10 and claims to have overhauled the user’s Blackberry experience (RIM, 2009).

Upon using the behavioral division method, that separates consumers based on usage of the products, the target market for mobile devices can be categorized into two major types of users. The first target market is business professionals. Researches have indicated that RIM is a well situated brand for ...

Introduction: Issue Identification

The mobile phone business sector is one of the fastest growing industries not only in the United States but in the rest of the world. Industry experts have previously released reports suggesting that the industry grew by at least 7.3 percent in the year 2013 , which was actually a sharp rebound from the mediocre growth rate the mobile phone market industry got a year before. The market growth rate in 2012 was 1.2%. Some of the most prominent names in the said industry are Samsung Electronics, Apple, Sony Electronics, Lenovo, and Blackberry, just to name a few. The two biggest players are ...

Like any other multinational, Blackberry limited has extensively invested in various nations across the world. The headquarters of this company is located in the Waterloo, Ontario in Canada. Blackberry is also known as Research In Motion Limited (RIM). This essay seeks to examine the products, geographical penetration and the financial analysis of the RIM in relation to the overall management. In addition, the present and future prospects will be discussed. As appoint of departure, RIM involves in the manufacture of various Blackberry attributed products. Blackberry refers to an array of wireless handheld gadgets, which include, the family of ...

Undeniably, Black berry is of the well-known companies in the whole world. It is well known for the great products that it produces to the market. This organization has been able to go through various stages of a normal company life cycle. However, the company has always been willing to rise up, and continue or even where necessary, to restart the life cycle stages. Many organizations have to go through a life cycles that are similar to the life cycle of blackberry. Several factors influence the longevity that is related to a given life cycle. These are saturation composition, as well as, ...

- Industry Analysis in the UK featuring the Research In Motion, Blackberry Company. There are different kinds of approaches that can be used to conduct an industry analysis. They include the PESTEL strategy, the SWOT analysis, the Porter’s model, the special core analysis and the input output analysis among others. One can decide to do the analysis in three levels. The levels are the labor, demand and supply markets. These levels can further be divided into the internal and external environments. In the labor market segment, it is important to analyze the cost of labor in ...

The market structure for IPhones is an oligopoly, this market structure is characterized by few players that control a huge market and the other players in this high end smartphone market include Samsung, Research in Motion, Nokia and HTC. The products in this market are homogenous meaning that they are all high end smart phones there are however slight differentiations in terms of software seeing as IPhones use iOS, Samsung and HTC use android and Nokia uses Windows. Competition is very high in this market structure which is evidenced by the new innovations that keep occurring in this industry. Since ...

Introduction

Every business organizations aim at increasing its competitiveness in the market. Equally important is the need to retain its competitiveness. For this reason, business organizations need to assess themselves continuously so as to identify possible areas where they need to improve on. The Strength Weaknesses, Opportunities and Threats, (SWOT) matrix and the Grand Strategy are some of the matrices which are used to analyze an organization (Anonymous, n.d, p.2). The following paper will give an analysis of Research In Motion Company with respect to the above 2 matrices upon which it will identify and discuss appropriate recommendations which Research ...

Research In Motion (RIM) Limited, trading using ‘BlackBerry’ as its brand name, is a wireless equipment and telecommunications company from Canada. Its best-known brands of tablets and Smartphones were the infamous BlachBerries in the year 1999. Its headquarters are in Canada, Waterloo, Ontario City. The founder was Mike Lazaridis, and he served as a co-CEO of the company alongside Jim Balsillie. He founded RIM in 1984and named it after “Poetry in Motion”, a term he encountered in the recent past in a newspaper article that related to football. The current CEO of the company is Thorsten Heins (Balsillie, Lazaridis &McQueen, 2012). RIM ...

Introduction and Background

As of the year 2006, the Global wireless market had staggering 2.7 billion wireless subscribers making it one of the most promising and yet relatively lucrative investment platform worldwide (Carayannopoulos 18). It is further noted in the works of Carayannopoulos (18) that an expert analysis of the market trend posits that the industry was anticipated to grow to 3 billion subscribers by the end of year 2007 with the fastest subscriber growth being experienced in countries like China, Japan, U.S. India and Russia among other markets (Carayannopoulos 18). Of these, two categories of purchasers were evident as terms like ...

Research in motion limited is a technology company that deals with marketing, manufacturing and designing of wireless solution for the global market of mobile communication. The company was incorporated in the 1984 and has been among the leading companies in the technology industry. The company is based in Canada, Waterloo, Ontario. It provides the solution to access information using mobile communication through integration services, software and hardware. The platforms provided include intranet and internet based mobile application for browsing, short messaging services, instant messaging services, voice messaging services, and e mail services. Research In Motion Limited creates opportunities for ...

Introduction

Arguably, world economy in the recent post-industrial times can be said to be an information-intensive atmosphere. A good number of scholars assert that, competition both in global and local market, distinction of the market place, as well as profitability is influenced by efficient knowledge. There are numerous definitions that have been put forward to explain the term ‘knowledge’, depending on the area in which it is applied. In this particular context or rather in the business context, the term ‘knowledge’ is used to refer to the state of being aware and able to understand specifics, truth, or information that ...