Executive Summary
The report is prepared to identify the reason Touch Screen Marketing and Research (TSMR) is not able to gather proper responses from the surveys they conduct. The main scope of the company is to conduct market research for its clients are providing them with the details about the market. The company is generating weak responses from the respondents who are likely to affect the business of the company. The report will help TSMR to identify the reasons behind such responses and the steps that the company can take to improve the responses from the market. To analyze the current ...