Introduction
LEGO Group, a well-known family-owned firm, was started in 1932 by Ole Kirk Christiansen. It started with making wooden toys in Dutch province of Billund. The company continues to be handed over from one family son to another though it changed to making plastic brinks and toys. Its motto has been “Only the best is enough.” Since its launch, Lego continued to have relatively high sales and profitability until the rise of electronic entertainment that made its sales to grow sluggishly. It, therefore, increased innovation and diversified from historical core products, an attempt which failed. It also experimented with ...
