Is Public Relations an ethical profession?
Introduction Public Relations has been defined in many ways over time and across industries. The Institute of Public Relations in USA defines it as the deliberate, planned and sustained effort that goes into maintaining a mutual understanding between an organization and its public consumer. Edward L. Bernays defined it as the method of information persuasion and a method employed to develop public support for a cause, an activity, a movement or even an organization . Herbert M. Baus proposed yet another definition that Public Relations was a combination of many subjects including philosophy, sociology, economics, psychology, journalism, language and communication, ...