A billboard opens immense opportunities in marketing communications for any hospital. This is one of the best methods of advertisements as it is narrative and cost effective. Placement of its billboard directly adjacent to Brianwood Medical Centre gives an edge to Crestview hospital for many reasons. Firstly, the billboard will certainly influence many of the patients who patronage Brianwood Medical Centre. Some of them may tend to choose Crestview hospital for future medical services. This gives Crestview, a competitive advantage over its rivals. Secondly, there are many patients in Oakland who do not have relation with any hospitals. The ...
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