Market leaders
The modern cruise industry started to develop in the between 1960 and early 1970 where the establishment of Carnival Cruise Lines and Royal Caribbean International in 1972 and 1968 respectively. This two leading cruise liners have remained the largest cruise line and the market leaders in the industry. Since then, the cruise line services were considered as activities for the elite. It is due to this reason that the two leading companies came up with an idea to establish and enhance mass market. This was achieved through economies of scales where the large ships were developed to hold more ...
