Public relations (PR) are essential in all organizations as a means of addressing issues in the society, influencing their opinions, and capturing their attention. John Marston gives an articulate procedure through which companies and individuals can implement public relations to derive its benefits. The four-step process which goes by the acronym RACE identifies four crucial areas in PR: research, communication, evaluation, and action. In the research phase, the firm or person highlights and describes the problem. The action stage involves planning and determining the appropriate course of action for the issue. The phase of communication, on the other hand, ...
Essays on Ryan Lochte
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